SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?


To: John Rieman who wrote (46398)10/21/1999 12:05:00 PM
From: DiViT  Respond to of 50808
 
PANDORA'S SET-TOP BOX
Chip makers pursue a market that seems short on profit and long on turmoil

eb-mag.com



"There is significant pressure from the [set-top box] manufacturers to reduce the cost of the silicon," says Dataquest's Srivatsa. "The semiconductor makers have to really figure out how to cost reduce and integrate at the same time."

That won't be easy. Srivatsa estimates that the average price of a set-top box this year is $250, and that the semiconductor content of that box totals $160. By 2003, the box price will be closer to $150 and the semiconductor content will be only $75.