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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?


To: Spytrdr who wrote (9009)10/21/1999 10:27:00 AM
From: Spytrdr  Respond to of 13953
 
""I don't think this is going to stop the migration" from full-service to on-line brokerage firms, said L. Russell Keene, an on-line brokerage analyst for Putnam, Lovell, de Guardiola & Thornton. "This is something they have to do anyway because of their infrastructure. They don't have a choice."

Indeed, both Morgan Stanley and Merrill have designed new retail brokerage models around, no surprise, their brokers. Merrill has 18,000 of them; Morgan Stanley, 12,000. Internet trading has been an unending nightmare for full-service brokers, who are losing clients to on-line competitors and seeing themselves belittled in television advertisements. But the full-service firms are trying to change that image."



To: Spytrdr who wrote (9009)10/21/1999 11:03:00 AM
From: Bob Kim  Read Replies (1) | Respond to of 13953
 
That means customers can have access to first-run stock research, buy stocks underwritten by the firm, get advice from a broker and trade on line themselves, all under one roof.

Let's review ML's current offering: 1) most of the useful research is not available to retail clients via the online system and the research system is often down (like it has been since yesterday); 2) none of the good IPO stocks will likely ever go to a "new" client unless several million dollars in assets tag along; 3) ML's current online trading system won't allow you to daytrade a stock. One side of the transaction has to be done via the broker. No options trading yet.

#3 is likely to be fixed in the future.