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Biotech / Medical : SonoSight (SONO), Handheld ultrasound for the masses -- Ignore unavailable to you. Want to Upgrade?


To: Mark Marcellus who wrote (274)10/21/1999 1:40:00 PM
From: jerryriti  Respond to of 365
 
Thank you for your prompt reply on the meaning of "ASP". To play devil's advocate, would it not be correct in assuming that the lower the average selling price the better it will be for SONO in the long run. i.e., that low price in conjunction with the purpose it serves is just what makes it a potentially disruptive technology! Is your concern that the revenue stream will not be high enough to win the attention of the street? My own take is that the early users will rapidly give way to an explosion in demand driven by the cost savings! We will have increased efficiency in certain venues(niche markets) and cost savings in other venues which should lead to rapid growth over the next few years.