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Non-Tech : Zany Brainy -- Ignore unavailable to you. Want to Upgrade?

To: Mad2 who wrote (337)	10/21/1999 5:37:00 PM
From: DEER HUNTER	Respond to of 485

from the Yahoo thread..... onlineretailpartners.com Zany Brainy's e-commerce website, designed and developed by Online Retail Partners, is scheduled to launch later this month. Zany Brainy, Inc. is a leading specialty retailer of high quality toys, games, books, and multimedia products. Zany Brainy is dedicated to offering carefully selected products that entertain and educate children while instilling a sense of wonder and a life-long passion for learning. We opened our first store in 1991 and since then, we have developed an intensely loyal base of customers, who have come to expect knowledgeable and enthusiastic service from our highly trained sales associates. When we set out in the spring of 1999 to define the characteristics of an e-commerce offering that would achieve the standard of quality and service established by our stores, we obviously were not going to build something that was just "adequate." We needed a website that characterized the look and feel of our stores and reflected our overall commitment to service anything less would have run counter to the entire brand and company mission. <Picture><Picture><Picture> Since 1991, Zany Brainy has featured an incredible collection of high quality, nonviolent, safe, and fun products. In setting these basic goals for Zany Brainy's e-commerce presence, we came to recognize that we did not have the resources or the expertise within the company to deliver an e-commerce website that was technically state-of-the-art, customer-centric, and mission-compatible. A decision was made, and agreed upon by our board, that partnership was the answer and we turned to the then recently-formed Online Retail Partners. From the first meeting in which we discussed our initial concept, to the anticipated launch of our e-commerce site this October, the Online Retail Partners team blew our expectations away. What is Online Retail Partners and how did we work with them? It may be useful to describe what are they not: they are not some agency with an off-the-shelf template to which the Zany Brainy brand needed to conform. Nor were they a website construction firm, looking to slap together a website with our logo and a database of merchandise and then move on to the next project. Rather, Online Retail Partners is an experienced team of technology experts and business and marketing professionals who have extensive merchandising and brand-building skills based on their careers in retailing and the successful launch of several Internet companies. More importantly perhaps, the Online Retail Partners team is our strategic and financial partner they will share in the ultimate success of ZanyBrainy.com and thus have had every reason to move effectively and efficiently every step of the way. <Picture> Part II: The Development