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To: Clean who wrote (2565)10/22/1999 10:09:00 AM
From: tero kuittinen  Respond to of 34857
 
It's been one of my top picks since their last November IPO. Up by more than 200% by then. They are developing advanced mobile technology in Finland and using the country as a test market - then selling the expertise to operators around the world. M-banking, encryption technology and value-added solutions like down-loading software to mobile phones from internet are some examples.

The international strategy will drive their subscriber growth. Sonera bought stakes in Turkcell, Aerial, Powertel and Eastern European operators when they were dirt cheap. It's very expensive for any company to buy stakes in mobile operators now that the prices have run up. The window of opportunity for formulating an international strategy was open in 1996-1998.

So I'm not too worried about the saturation of the Finnish market, Sonera's focus is abroad. They maneuvred into owning a chunk of Voicestream by buying stakes in VSTR's acquisition targets - a brilliant move, because a cheap stake in Aerial was suddenly translated into an expensive stake in VSTR after the take-over.

This is what I'm looking in a mobile operator - a focus on value-added services, internet, mobile banking and international growth opportunities. I know that every operator is now talking about this stuff. But Sonera actually started executing this strategy in 1996-1997.

It's a risky stock - like all mobile operators. But I think that relying exclusively on mobile manufacturers is even riskier. We simply don't know who gets the biggest chunk of profits when mobile data really takes off.

Tero