To: Robert Rose who wrote (81707 ) 10/22/1999 4:56:00 PM From: Glenn D. Rudolph Respond to of 164684
Amazon.com tops Forrester poll in three categories CAMBRIDGE, Mass., Oct 20 (Reuters) - Amazon.com Inc. <AMZN.O> ranked No. 1 in market research firm Forrester Research's "PowerRankings" survey of electronic commerce sites in the categories of general merchandise; toys and games; and books, music and video, Forrester said Wednesday. "Its site works so well that consumers keep coming back, even though the prices aren't always the best in the category," said David Weisman, group director for research at Forrester. "Amazon has done a tremendous job transferring what it has learned from selling books online to other categories." In the general merchandise category, the runner-up was Andy's Garage Sale (http//:www.andysgarage.com), which acts as an online discount department store and auction site. Forrester noted that Wal-Mart Stores Inc.'s <WMT.N> site was "a real contender," citing prompt delivery and easy returns. In the toys and games category, Amazon.com beat out eToys Inc. <ETYS.O>, with Forrester calling Amazon easiest to use, although the survey noted that eToys surpassed Amazon in delivery and customer service. Amazon beat DVD Express; CDnow <CDNW.O>; Reel.com, a subsidiary of Hollywood Entertainment Corp. <HLYW.O> and Barnesandnoble.com <BNBN.O> in the books, music and video category. "ButAmazon's prices leave the door open for companies like DVD Express, CDNow, and Reel.com to challenge on cost with cheap delivery and free returns," Forrester said in a statement. Forrester PowerRankings use consumer survey data from Greenfield Online's 400,000-person online panel to identify the most popular e-commerce sites. Each site is then evaluated by a team of Forrester shoppers. REUTERS Rtr 19:41 10-20-99