BC: E-COMMERCE ENABLERS
Facilitating impulse transactions
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e2 Communications and Cybuy Partner to Combine Transaction Engine With Adaptive E-Mail Marketing New Marketing Tool Places Appropriate Offers and Purchasing Power Directly in Customer's Inbox
NEW YORK, Oct 16, 2000 /PRNewswire via COMTEX/ -- Cybuy and e2 Communications announce a partnership that will allow marketers to seek out the consumer most likely to purchase their products and services, and to put the purchase engine right in that consumer's inbox. The new service is a combination of e2's Adaptive Sequenced e-mail marketing program and Cybuy's unique e-commerce engine.
Starting immediately, companies using e2Mail can introduce a "buy it" button to their e-mail marketing campaigns, which is supported by Cybuy's powerful, first-to-market transaction technology. Customers using the "buy it" function complete their purchases in three clicks, without being directed to a catalog site or home page. This significantly reduces the time from purchase decision to actual transaction and leaves the user in the e-mail environment, resulting in a much friendlier e-commerce experience.
"Our objective is to create the perfect online impulse transaction service: easy to use on the front-end, very powerful and configurable on the back-end," said Dominic DiMascia, CEO of Cybuy. "The attributes that make a transaction process great on the Web also make it perfect for e-mail and other digital applications. The entire purchase process can be completed in three clicks, which can translate into higher purchase rates with less opportunity for drop-off."
"E-mail marketing allows consumers to respond quickly, giving marketers immediate feedback and measurement of campaign effectiveness," said Mike Kiyosaki, senior vice president of sales and marketing for e2 Communications. "With Cybuy's transaction engine, it is possible to now go straight through to the purchase within an e-mail, without ever sending customers out onto the World Wide Web. Associations and non-profits can also take advantage of this, adding a "donate now" button to their e-mail."
About Cybuy
Easy, fast, and secure, Cybuy-enabled transactions close the gap between initial consumer interest and completed purchases, aiding customer acquisition and retention efforts. Cybuy's proprietary transaction enabling technology is currently applied on a number of front-end platforms, including interactive television, Web content, banner advertisements, catalog pages and e-mail -- Cybuy offers the only fully transactional e-mail service on the market.
The Cybuy transactional e-mail service is delivered by its leading proprietary technology, offering a wide range of flexible solutions, including transaction management, inventory management, order processing and supply chain management, in one platform that seamlessly integrates with suppliers for customer service and fulfillment. This online advertising, marketing and sales solution is unequaled in today's Internet retail market and affords Cybuy a significant edge in both technology and service offerings.
Cybuy is a wholly owned subsidiary of NatWest, part of the Royal Bank of Scotland Group, one of the world's largest financial services institutions. For more information on the company's complete online advertising, marketing and sales solutions visit cybuy.com.
About e2 Communications
With offices in the United States and Europe, Dallas-based e2 Communications is the leading provider of automated interactive email solutions that enable companies to acquire, track, target and retain customers. By combining the immediately actionable power and economics of Internet email with traditional sales and marketing techniques, the award-winning e2Mail Center gives companies the instant ability to build personalized relationships with customers. Using patent-pending Adaptive Sequenced Messaging technology, e2Mail Center is an integrated closed-loop e-marketing platform that combines data capture, messaging fulfillment, analysis and reporting in a hassle-free hosted environment. Clients include CNN/Sports Illustrated Interactive, Thomas Cook, JC Penney and Solomon Software. More information can be found on e2communications.com.
SOURCE Cybuy
CONTACT: Gregory Wind, greg@middleberg.com, or Kerri Corbett,
kerri@middleberg.com, both of Middleberg Euro for Cybuy, 212-888-6610; or
Jerry Zeephat for e2 Communications, 972-931-7000,
jzeephat@e2communications.com; or Jean Brandolini for Cybuy, 212-401-3846,
jean.brandolini@cybuy.com
URL: cybuy.com
prnewswire.com
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