To: Maya who wrote (46481 ) 10/23/1999 9:23:00 AM From: John Rieman Respond to of 50808
SGS Thompson boxes in Hong Kong.................................. globalsources.com Industry News Posted: Oct. 18, 1999 Asia's satellite receiver makers gear up for digital millennium HONG KONG ? The digital transition in Europe and the United States is creating a new and exciting market for satellite receiver makers in Asia. Cyber-A Corp. has been in the business for slightly over three years now, and according to general manager Simon Fung, digital is the only way to go for them. At last week's Hong Kong Electronics Fair, the firm displayed several models, including a free-to-air unit and a digital-and-analog prototype, designed for those not quite into the digital era yet. "Digital will be the only market in the next century," said Fung, who added that his firm is already developing several next-generation models for release next year. The DSF-3000 digital satellite receiver contains all the standard features. It is free-to-air, but its hardware is also ready for conditional access, such as pay-per-view. It is fully DVB-compliant, has a memory capacity of up to 50 transponders and 999 channels, and includes a multilingual OSD, a favorite channel listing as well as password protection. Cyber-A's model DSF-3200 features 1,000 channels, supports multiple languages and comes with a remote control. Fung said this model can also be made free-to-air, for conditional access or to support PCMCIA cards. While 1,000 channels seems like a huge number, some German firms, said Fung, produce models capable of receiving 2,000 channels. He quipped, however, that not many would want to view all 2,000 channels, which is why they settled for a thousand. The firm has been receiving good response for its digital+analog prototype, which it expects to go into production soon. Cyber A develops its chipsets with the help of technology from Thomson SA of France. It's major markets include Germany, France and Turkey. Just recently, it entered the Israeli, Indonesian and Thai markets. Said Fung, design and price are its major advantages in the highly competitive market. The growing digital satellite market is also attracting newcomers. Long time audio supplier Tonic Technology Ltd made its first foray into the digital satellite market with its basic ST-2000 hi-fi model as well as the ST-1000 model. Executive director Gary Liu said Tonic is relying on its strong, 20-year presence in the audio market to gain a foothold in the digital satellite receiver market. Liu is also boasting the expertise of its chief engineer, who claims to be one of the pioneers of satellite receiver technology in Asia and has been developing the technology for the past 10 years. So far, its initial offer has received a good response at the fair. Liu said the firm is determined to take a slice of both the European and American markets, and plans to begin mass production by yearend. A lower price tag, said Liu, will give the firm's models an advantage in the market.