To: William Grady who wrote (4010 ) 10/28/1999 6:51:00 PM From: Captain Jack Read Replies (1) | Respond to of 4074
Talk about a "news" article that can cause you to scratch your head -- or butt... (COMTEX) B: ETrade Teams With Micron On "Free" Computer Offer 10/28/9 B: ETrade Teams With Micron On "Free" Computer Offer 10/28/99 MENLO PARK, CALIFORNIA, U.S.A., 1999 OCT 28 (Newsbytes) -- By Sherman Fridman, Newsbytes. "Free computers" have become a major component of total computer sales. Now, ETrade is hoping that offering "free" or price rebates on computers will do for their online brokerage business what they have done for Internet service providers (ISPs). In a joint promotion with privately held Micron Electronics, Inc. [NASDAQ:MUEI], ETrade Group Inc. [NASDAQ:EGRP] announced that it will offer free PCs through a $400 rebate program to new customers who elect to open an ETrade account through Nov. 30, 1999. The computers will be available through Micro's subsidiaries - MyFavoritePC (http://wwwwinbook.com ), and Micro Center (http://www.microcenter.com ). ETrade also announced that it has created a co-branded Web site where consumers can receive a free computer after rebate from MyFavoritePC (http://www.myfavoritepc.com/etrade ), or save $400 after rebate on a notebook computer from WinBook when opening an ETrade account. Ed Lukens, spokesperson for Micro Electronics, told Newsbytes that customers must also complete transactions online in order to receive the $400 rebate which will be placed in their new ETrade account. According to the announcement, some of the qualifying PCs are priced as low as $550 without monitor. By combining the manufacturer's rebate of $100, a $50 mail-in rebate, and the $400 ETrade rebate, the consumer can receive a free PC. Notebook computers, which have a higher selling price than PCs, can be purchased for as little as $599 after rebate. According to Jerry Gramaglia, chief marketing officer for ETrade, "Combining PCs and an ETrade account opens the world of personal finance to many more consumers." Consumers who visit a MicroCenter retail outlet and purchase a qualifying PC will be given an ETrade account application if they request one. They must return the application to ETrade along with a copy of the receipt from MicroCenter by Nov. 30. ETrade will then credit their new account with a $400 rebate from the purchase of the computer. ETrade has announced that the offer is only valid for new ETrade customers opening individual and joint accounts. It is not valid for IRAs and other retirement, custodial, business or club accounts. There is also a limit of one new account bonus per household and type of account. In addition, the ETrade account must remain open and funded with the minimum initial deposit $1,000 for cash accounts, $2,000 for margin accounts for at least one year. Only US residents are eligible, and the $400 rebate for a qualifying computer purchase will be posted to the ETrade account within approximately eight weeks after approval of the application and funding of the account. Although Lukens could confirm the offer has been open for about one week, he would not say haw many PCs have been purchased through the program or whether Micro Electronics is bearing any of the costs of the promotional offer. Reported by Newsbytes.com, newsbytes.com