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Technology Stocks : GoTo.com, promising Internet search engine -- Ignore unavailable to you. Want to Upgrade?

To: J.Y. Wang who wrote (526)	10/25/1999 2:57:00 AM
From: Howard Hoffman	Read Replies (1) \| Respond to of 977

As a GoTo advertiser and frequent user, I think that I can answer your question about value to the user. When I needed a new web host, I first checked GoTo. When I needed a new on-line shopping cart, similarly. Where would you go (on the web or anywhere) to find these types of items? Sure, for a mundane item like a Palm 3 (I did buy one on the web), I knew some sites to check and went there straight away. The money comes from the advertisers, although it takes hits by users to make a sale for GoTo. I can assure you that GoTo is one of the best things that happened to my, relatively unknown web site hiosilver.com You could be right that GoTo is overpriced, but certainly not relative to the search engine/portal sector. GoTo has a dynamite business model. My GoTo listings keep dropping due to increased competition by advertisers wanting the top spots. So, I have to pay more per click-thru to maintain position. More and more of the listings are paid. And, the average charge per click-thru keeps rising. As for shorting this stock, that is your call. I still have my IPO shares which I plan to hold on to indefinitely. I would like a correction back into the 20's so that I could load up again. Long-term, GoTo is going to be one of the Internet's best success stories. The revenue growth is going exponential. Search the word "casino" on GoTo and see if you really want to be short.