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Technology Stocks : America On-Line (AOL) -- Ignore unavailable to you. Want to Upgrade?

To: Highway Jim who wrote (33249)	10/25/1999 8:17:00 PM
From: puborectalis	Respond to of 41369

Posted at 9:56 a.m. PDT Monday, October 25, 1999 AOL flagship service surpasses 19 million members DULLES, Va. (Reuters) - Internet media company America Online Inc. said Monday that worldwide membership of its flagship AOL service had topped 19 million, up 5 million from a year ago. The leading online access and media company cited the growing popularity of shopping online and the back-to-school season for continued member growth and increased use of the site by members. The fall is traditionally a time of rapid membership growth at AOL, as well as a yearly marketing push and software upgrade. This year AOL expects continued growth due to its new AOL 5.0 software, which among other things, allows for members to send photos. This year's seasonal push is backed by commercials featuring pre-teens and seniors saying how easy the service is to use. ''Our rapid growth highlights the power of our mass-market brand and broad appeal of our service's convenience and ease- of-use,'' Bob Pittman, AOL's president and chief operating officer, said in a statement. ''We're confident that the AOL 5.0 experience will drive continued membership growth. AOL members are averaging 55 minutes daily online, an increase of 8 minutes over one year ago, AOL said. Some 80 million e-mails are sent daily compared with 40 million a year ago. AOL said more than 11 million members now shop online. AOL also operates CompuServe, positioned as a value brand at about half the price. There are more than 2.2 CompuServe members.