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To: Arcane Lore who wrote (24214)	10/26/1999 8:23:00 AM
From: tonto	Respond to of 26163

A public health post: The Clorox Company Launches Breakthrough Technology In Fighting Bacteria First Disinfectant With Residual Bacteria-Fighting Claims Now Available OAKLAND, Calif.--(BUSINESS WIRE)--October 26, 1999--The company that invented the first household disinfectant in the U.S. with the introduction of Clorox Bleach in 1916 is launching Clorox© Disinfecting Spray, the first disinfectant that continues to kill 99.9 percent of bacteria on surfaces for up to 24 hours, even after surfaces have been repeatedly touched and re-contaminated. The other disinfectant sprays in the market only claim to kill bacteria upon contact, when used as directed for disinfecting. Clorox Disinfecting Spray represents the first major product launch under the Clorox name into the $200 million aerosol disinfectant category. Clorox Disinfecting Spray is based on proprietary new technology that provides long-lasting, 24-hour protection by creating a resilient shield on common household surfaces. This product innovation enables Clorox Disinfecting Spray to keep destroying harmful bacteria when the active ingredients in other leading sprays simply fade after surfaces are repeatedly touched and re-contaminated. ``Our scientists have just discovered a way to give a disinfectant staying power on sprayed surfaces beyond its initial contact; this isn't something that has been available until now,' said Michelle Waldgeir, brand manager, The Clorox Company. ``Clorox Disinfecting Spray offers consumers a major advancement in fighting bacteria at home, providing longer-lasting protection and a more effective way to reduce the presence of household bacteria that can cause illness. It's especially significant because, up until now, aerosol disinfectants couldn't claim ongoing protection. Their protection begins to fade as soon as surfaces are touched and re-contaminated again...and we know that many common household surfaces are in fact touched again and again. But now you can essentially create a resilient shield against bacteria on those surfaces for up to 24 hours,' she added. Clorox© Disinfecting Spray is effective in killing 99.9 percent of E. coli, Salmonella and Staphylococcus aureus (Staph) for up to 24 hours - considered three of the most potentially dangerous bacteria we come into contact with on a daily basis. According to the Centers for Disease Control and Prevention (CDC), infectious disease was the leading cause of death in the world behind cancer and heart disease in 1998. It remains on the rise with the increase of deadly bacterial strains that are proving resistant to even the most powerful antibiotic drug treatments. The CDC estimates that nearly 75 million Americans get sick each year and an estimated 80,000 die from infectious bacteria. Statistics also show that people are highly likely to contract harmful bacteria from touching contaminated surfaces. Clorox Disinfecting Spray is also effective in killing a broad range of microorganisms on contact, including those that can cause colds, diarrhea, influenza, hepatitis A, herpes, athlete's foot, and mold and mildew, when used as directed for disinfecting. The product deodorizes as well by killing the bacteria that cause bad odors. The product is available in three deodorizing scents: Fresh, Citrus and Floral Fresh(TM), with an average retail price of $3.99. The Clorox Company is a leading manufacturer and marketer of household grocery products, domestic and international, and products for institutional markets with sales of $4 billion. -------------------------------------------------------------------------------- Contact: Ketchum Sue Maloney, 415/984-2246 or The Clorox Company Sandy Sullivan, 510/271-7732