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To: dbblg who wrote (81904)10/26/1999 7:27:00 PM
From: Glenn D. Rudolph  Respond to of 164684
 
Amazon, BOL announce online music sales in Europe
By Deborah Cole
BERLIN, Oct 26 (Reuters) - Amazon.com Inc <AMZN.O> and
Bertelsmann AG <BTGGga.F> expanded their electronic commerce war
to new fronts on Tuesday as each announced the start of music
sales from European web sites.
The German media group has tried to challenge Amazon's
dominance of Internet bookselling in the United States with its
40 percent stake in Barnesandnoble.com <BNBN.O> and in Europe
with BOL.
The Bertlesmann campaign is part of a drive to regain ground
in the multimedia sector lost to successful, nimble Internet
start-ups like Amazon.com. Chief Executive Thomas Middelhoff has
acknowledged that the group had got a late start online.
BOL said that it would begin selling a selection of 500,000
music compact discs on its German, British, French and Dutch
sites from the beginning of November in time to cash in on the
Christmas shopping season.
It added that it would support the expansion with a
30-million-mark marketing campaign in traditional media.
BOL said its other two sites, Spain and Switzerland, would
begin selling CDs from early 2000 and that national divisions
would offer videos, digital versatile discs, magazines and
digital book content to download into Rocket eBook pocket
computers next year.
The company added that it would start cooperating in Germany
with Bertelsmann online auction house Andsold.de on selling
college students' used textbooks over the Internet.
Amazon.de, the U.S. group's German unit, hit back on Tuesday
with the announcement that it had made 200,000 music titles
available on its German and British websites from Monday.
BOL said it would post 45 million marks in turnover in
Europe for the period from its launch in February to the end of
1999, making it the continent's second largest online media
retailer behind Amazon.
An Amazon.de spokesman said that the company had posted 40
million marks in its two European markets, Germany and Britain,
in the first quarter alone. He declined to comment on plans to
sell other products beyond books and music in Europe.
The fight for dominance of the booming e-commerce market in
the United States between Amazon.com and Bertelsmann has entered
the courts of late.
The companies are locked in a legal battle over electronic
commerce in the U.S. over Barnesandnoble.com's alleged
infringement of its patented online shopping technology.
Amazon.com has filed a complaint with U.S. district court in
Seattle.
Amazon.com and Barnesandnoble.com's other parent, bookstore
chain Barnes & Noble Inc <BKS.N>, also clashed in 1997 before
settling litigation over Amazon's claim to be the "World's
Largest Bookstore."


REUTERS
Rtr 14:25 10-26-99