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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: WhatsUpWithThat who wrote (20554)	10/27/1999 5:37:00 PM
From: $Mogul	Read Replies (4) \| Respond to of 108040

Well remember a few weeks ago when the #'s were posted on the website by mistake.... you could right It very well might be program buying but I don't think so.

To: WhatsUpWithThat who wrote (20554)	10/27/1999 5:40:00 PM
From: $Mogul	Read Replies (1) \| Respond to of 108040

ISLD- NEWS OCT 27, 1999, M2 Communications - LONDON -- Digital Island, Inc. (NASDAQ: ISLD), a leading provider of network services for globalising e-Business applications, announced today that ft.com, the global business web site of the Financial Times, has deployed TraceWare? to quickly and effectively reach new markets worldwide with locally relevant advertising content. ft.com is using Digital Island's TraceWare to add geographic intelligence to its e- Marketing initiatives. TraceWare, which works like an Internet atlas to allow any IP application to accurately determine vital country-of-origin data, enables customers to deliver localised Web content according to, for example, native language, currency, and regulatory guidelines. By implementing TraceWare into its e-Marketing platform, ft.com can ensure its advertisers that readers are presented only with locally relevant content. "Digital Island's TraceWare allows ft.com to geographically target new markets and localise content according to the geographic location of the user, opening up global opportunities for our advertisers," said Antony Carbonari, Director of New Media Sales at ft.com. "Furthermore, TraceWare will give us much greater accuracy, resulting in a higher value for online advertising." "Local relevance, or the ability to provide an excellent end-user experience, is a powerful capability unique to Digital Island, for giving our customers a competitive e- Business advantage," said Ruann F. Ernst, president and CEO of Digital Island. "With local relevance, e-Business leaders such as ft.com can more easily build a global brand that incorporates high levels of service for e-Marketing, e-Sales, e- Support and e-Fulfillment." ft.com is the world's leading international business web site and has over two million registered users and 750,000 unique users each month. It generates more advertising revenue than any other UK site. Its unparalleled news, comment and analysis are combined with unique research and data, such as a searchable Global archive of more than 5 million free articles, to create a truly powerful utility for business people. ft.com is free to users and does not require them to register. Digital Island is a leading provider of network services for globalising e-Business applications. Digital Island serves companies that need to securely and consistently extend business-critical applications for marketing, selling, servicing, or distributing products via the Internet. Digital Island's service includes global content distribution and hosting, the localisation of end-user online experiences, and a reliable global Intelligent Network, all of which are designed to deliver the right content, to the right customer, in the right market, at the right time. The Company has regional data centers in New York, Santa Clara, Honolulu, London, and Hong Kong, connecting directly into 21 countries with Local Content Managers in more than 10 markets worldwide to provide the ubiquity and reach of the public Internet with the quality and functionality normally available only in a corporate wide-area network.