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Technology Stocks : e.Digital Corporation(EDIG) - Embedded Digital Technology -- Ignore unavailable to you. Want to Upgrade?


To: Walter Morton who wrote (8223)10/28/1999 10:36:00 AM
From: Jeffrey D  Read Replies (2) | Respond to of 18366
 
News. Jeff

e.Digital Announces Strategic Initiatives for Investor and Consumer Media Relations
BUSINESS WIRE - October 28, 1999 10:15
SAN DIEGO, Oct 28, 1999 (BUSINESS WIRE) --

Company Also Forms Internet Audio Group to Meet Growing Demand for Portable, Internet-Compatible Music and Voice Products

e.Digital Corporation (OTC BB:EDIG), announced today that it has retained The MWW Group, a leading, national, full-service communications agency, for the launch of an investor and consumer media relations program.

"The decision to retain investor and consumer media relations counsel comes at a time in which we have begun to position the Company as a leader in the portable, digital revolution," commented Fred Falk, President and CEO of e.Digital Corp. "e.Digital's technology and engineering services are proliferating into several key markets including the Internet, consumer electronics and the PC sector. We chose The MWW Group largely because of their expertise and proven record of success with companies involved in each of the sectors where we are most visible. We immediately identified with MWW's entrepreneurial spirit and believe that they are the best partners for us as we enter into the most important time in our history."

The MWW Group, one of the largest, independent, full-service marketing and public relations firms in the U.S., has specialized practice areas in corporate public relations; consumer, business-to-business and high-tech marketing; investor relations; public affairs and government affairs. The firm's clients include: Bally Total Fitness; Trans World Entertainment Corp.; The Ackerley Group; Sterling Commerce; QSound Labs; K-Mart; Bacardi Rum; Visio Corp.; Continental Airlines; Trillium Corporation; and Mercata. Based in East Rutherford, NJ, the firm has offices in Trenton, NJ; Washington, DC; Seattle and Olympia, WA; Chicago and Springfield, IL; and New York.

The Company also announced the formation of its Internet Audio Group to meet increasing demand for advanced digital recording designs based on e.Digital's MicroOS(TM) flash file management system. Recent hires by the Company to staff this group include: Atul Anandpura as Vice President of Research & Development, W. Stephen Ferguson as Director of Business Development, and William F. Lane as Design Engineer.

Mr. Falk continued, "In order to best implement our goals in the rapidly emerging Internet audio industry, we felt it was necessary to build a team of specialists that have the experience and know-how to quickly take us to the next level. Atul, Steve and Bill are completely dedicated to growing this important segment of e.Digital's business. We are extremely excited to have them join the Company."

Mr. Anandpura most recently served as Managing Director for Maycom Europe Ltd. in Surrey, U.K. Mr. Anandpura was the lead engineer in the development of a branded MP3 Internet music player. He has also held positions as Electronic Engineer, Senior Design Engineer and Project Manager of Maxon Systems, Inc., in Surrey. While with Maxon he managed projects for British Telecom UK, Matra Communication France, and DFG Germany. He also worked in various engineering capacities at Gujarat Transceivers Ltd. and Digital Innovations, Ltd., both in India. Mr. Anandpura holds a Bachelor of Engineering Electronics degree from M.S. University in Baroda, India.

Mr. Ferguson most recently served as Chief Operating Officer and Vice President of Business Development for Enterprise Design Group. He holds a Bachelor of Science degree from the University of Iowa and is currently working toward a Masters Degree at San Diego State University.

Mr. Lane most recently held the position of Design Engineer at L3 Communications Telemetry and Instrumentation in San Diego, California. Prior to that, Mr. Lane held similar positions with Scientific Atlanta/Signal Processing Systems and Loral Instrumentation, both in San Diego. He holds a Bachelor of Science degree in Electrical Engineering from Washington State University.

About e.Digital Corporation

e.Digital Corporation offers an engineering partnership for the world's leading electronics companies to link portable digital devices to PCs and the Internet. Engineering services range from the licensing of e.Digital's patented MicroOS(TM) file management system to custom software and hardware development, design and manufacturing services. For more information on the Company, visit www.edig.com.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements relating to future performance, technology and product development that may impact on future results and the future viability of the company. Actual results could be affected or differ materially from those projected in the forward-looking statements as a result of risk factors such as: future products and results; technological shifts; potential technical difficulties that could delay new products; competition; general economic conditions in the markets in which the company operates; the ability of the company, its customers, and suppliers to become Year 2000 compliant; pricing pressures; and the uncertainty of market acceptance of new products by OEM's and end-user customers.

Copyright (C) 1999 Business Wire. All rights reserved.