Re Action Sports Media
This article is several days old, but worth posting because it mentions a PA/VV company not currently on the Master List.
siliconinvestor.com
Go2Net Launches National Sports Marketing Campaign
Go2Net Branding in Major Stadiums Nationwide
SEATTLE, Oct. 20 /PRNewswire/ -- Go2Net, Inc. (Nasdaq: GNET), a network of branded, technology- and community-driven Web sites ( go2net.com ) today announced that it has embarked on a nationwide marketing and branding campaign focused on major college and professional sports stadiums and arenas. The program kicked off during the current college football season, with Go2Net's logo and Internet address appearing prominently on video boards and other locations throughout 13 major college football stadiums.
Go2Net's branding efforts have also been extended to include home games of the Seattle Seahawks National Football League team, and will include the Portland Trail Blazers National Basketball Association team, both of which are owned by Paul G. Allen, who also owns more than 30% of Go2Net. Some of the major college football stadiums included in Go2Net's branding campaign include home fields of the University of Tennessee, Purdue University, the University of Texas, Texas A&M, Vanderbilt and Oregon State University, among others. Go2Net's message will be delivered to a total of more than 6 million individual college football fans during the current season.
Developed in collaboration with Action Sports Media, a sports venue-marketing firm founded by Paul Allen's Vulcan Ventures Inc., this program complements Go2Net's national brand awareness campaign, which began in March. Action Sports Media controls marketing communication and advertising space in selected athletic venues across the United States.
"The launch of Go2Net's sports marketing program is a targeted extension of our branding efforts and is designed to reach what we've found to be an excellent demographic for the Go2Net Network," said Mike Quigley, Go2Net vice president of marketing. "We look forward to more aggressively growing the visibility of the Go2Net Network and our individual properties in the coming 12 months."
With this campaign, Go2Net is reaching out to regions in the South and Midwest where it has recently opened area sales offices, but where it has previously not had a strong outdoor advertising presence. Go2Net's pre-existing outdoor campaigns target the metropolitan areas of New York, Los Angeles, Chicago, Boston and San Francisco.
About Go2Net, Inc.
Go2Net ( go2net.com ) is a network of branded, technology- and community-driven Web sites focused on the categories of personal finance; search and directory; commerce and business services; and multi-player games. The Go2Net Network is home to 11 of the Internet's leading vertical brands, including: Silicon Investor in the personal finance category; Go2Net Personal, MetaCrawler, Dogpile, and 100hot in the area of search and directory; HyperMart, Virtual Avenue, Authorize.Net, Haggle Online, and WebMarket in the commerce and business services segment; and PlaySite in the area of multi-player games. The company's Go2Net Labs division develops Web-related software and innovative technologies to enhance the features and functionality of the Go2Net Network's sites and for licensing to other Internet companies.
This announcement contains forward-looking statements that involve risks and uncertainties, including those relating to the company's ability to grow its user and advertiser base. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the company's limited operating history, the competitive environment in which the company competes, the early stage of the Web as an advertising and electronic commerce medium, the company's dependence on advertising and sponsorship revenues, the company's dependence on strategic relationships to drive traffic to its Web sites, consumer acceptance of the company's new products and services, the company's ability to develop and integrate new technologies and services into its existing services, and the increased use of the Web for commerce. More information about the potential factors that could affect the company's business and financial results is included in the company's Annual Report on Form 10-K for the year ended September 30, 1998 and Quarterly Reports on Form 10-Q for the quarters ended December 31, 1998, March 31, 1999 and June 30, 1999, which are on file with the Securities and Exchange Commission.
CONTACT: Mark S. Peterson, Director of Public Relations of Go2Net, Inc., 206-447-1595, or mark@go2net.com |
