We moved up a point in Neilsen.
Weekly Internet Ratings From Nielsen//NetRatings
Data for Monday, October 18 through Sunday, October 24, 1999; Research Shows 4.3% More People Surfed This Week
NEW YORK--(BUSINESS WIRE)--Oct. 28, 1999--The following Internet audience and advertising information is from Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research (NYSE: NMR) and NetRatings, Inc.
The information includes: Top 25 Web Properties, Top 10 Internet Advertisers, Top 10 Ad Banners and Average Internet Usage statistics for the week ending October 24, 1999.
Noteworthy this week: -- The active Internet universe (those who actually surfed)
increased 4.3% this week, growing from 47.7 million users to 49.8
million surfers. -- The top site this week for females was iVillage's health site,
AllHealth.com. Of those Web surfers visiting the site, 92.3% of
them were female. The top site for males was NetTaxi.com, an
online community. Men accounted for 91.0% of those visiting the
site. -- No. 1 clicked-on ad banner with an 8.7% click rate was Direct
Hit's ad, which was advertised solely on Netscape.com's home
page. Direct Hit is a search engine.
Nielsen//NetRatings: Top 25 Web Sites by Property
October 18-24, 1999
Ranking of the Most Visited Web Properties
Property (Ticker Symbol) Unique Audience Time Per
(000) Person
(hrs:min:sec)
1. AOL Websites (NYSE: AOL) 21,676 0:09:22
2. Yahoo! (NASDAQ: YHOO) 19,622 0:25:47
3. MSN (NASDAQ: MSFT) 12,711 0:18:21
4. Lycos Network (NASDAQ: LCOS) 10,167 0:07:38
5. GO Network (NASDAQ: SEEK) 7,063 0:13:48
6. Microsoft (NASDAQ: MSFT) 5,559 0:06:45
7. Excite@Home (NASDAQ: ATHM) 5,170 0:15:31
8. Time Warner (NYSE: TWX) 3,770 0:08:34
9. AltaVista (NASDAQ: CMGI) 3,578 0:05:40
10. eBay (NASDAQ: EBAY) 3,347 0:58:33
11. Amazon (NASDAQ: AMZN) 3,266 0:07:46
12. Blue Mt. Arts 3,146 0:09:42
13. Go2net Network (NASDAQ: GNET) 2,483 0:06:41
14. Snap 2,365 0:07:26
15. Xoom (NASDAQ: XMCM) 2,116 0:06:24
16. LookSmart (NASDAQ: LOOK) 2,110 0:05:58
17. CNET (NASDAQ: CNET) 2,103 0:06:17
18. ZDNet (NYSE: ZDZ) 1,903 0:07:44
19. About.com (NASDAQ: BOUT) 1,737 0:06:04
20. AT&T (NYSE: T) 1,655 0:08:44
21. Real Networks (NASDAQ: RNWK) 1,621 0:04:23
22. CBS Sportsline (NASDAQ: SPLN) 1,609 0:11:42
23. GoTo.com (NASDAQ: GOTO) 1,511 0:02:24
24. American Greetings (NYSE: AM) 1,486 0:06:14
25. CNN (NYSE: TWX) 1,449 0:10:43
Example: The data indicate that approximately 1.5 million home Internet users visited at least one of the American Greetings-owned sites during the week, and each person spent, on average, a total of six minutes and 14 seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who have access to the Internet from home. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percent of the total universe of Internet users who logged onto the Internet at least once during the reporting period.
Nielsen//NetRatings: Top Ten Advertisers
October 18-24, 1999
Top advertisers, ranked by banner impressions, are based on data from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user's screen.
Advertiser(a) Impressions (000) Reach %
1. TRUSTe 278,828 13.5
2. Microsoft 102,335 24.6
3. Yahoo! 66,123 18.8
4. Amazon 57,874 19.6
5. Next Card (NASDAQ: NXCD) 38,814 13.7
6. TD Waterhouse (NYSE: TWE) 38,748 3.4
7. E*TRADE (NASDAQ: EGRP) 36,973 7.4
8. Wingspan Bank 34,734 15.2
9. America Online 33,059 12.8
10. SexTracker 29,769 3.8
(a) Impressions reported include house ads, which are ads that run on
an advertiser's own web property.
Example: An estimated 33.1 million America Online ad banners were completely loaded on users' computers during the surfing week. These banners were delivered to 12.8% or 6.4 million home Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
October 18-24, 1999
Top Banners, ranked according to reach percent, are cited from BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service.
Advertiser(a) Reach % Creative
1. Wingspan Bank 4.0 Clue: If your bank could start
over, this is what it would be.
2. KB Kids 3.9 Win a Maiden Voyage for Four!
Click Here! KB Kids
3. Lowestfare 3.8 Lowestfare.com. So You wanna
Discount or what?
4. Lowestfare 3.7 You want cheap and easy? Get it
with LowestFare! Save 25% on a
5. KB Kids 3.7 Win a Maiden Voyage for Four!
Click Here! KB Kids
6. Sprint (NYSE: FON) 3.5 The point of contact. Sprint.
7. Bonzi Software 3.4 Speed Up Internet Connection
8. PageNet (NASDAQ: PAGE) 3.4 You@airport.com. PageNet.
9. Wingspan Bank 3.3 WingspanBank.com. The competition
just doesn't fly.
10. eBay/First USA 3.3 eBay Visa; Apply now!
(a) Ad banners that run predominantly on an advertiser's own property
or house ads are not included in the above.
Nielsen//NetRatings: Average Internet Usage
October 18-24, 1999
Data below represent activity for the average Internet user
during the designated weekly period.
%
Current Week Last Week Change
Number of Sessions per Week 5 6 -16.7
Number of Unique Sites Visited 6 6 0.0
Page Views per Week 166 173 -4.1
Page Views per Surfing Session 31 31 0.0
Time Spent per Week 2: 37: 26 2: 42: 57 -3.4
Time Spent per Surfing Session 0: 29: 14 0: 29: 19 -0.3
Duration of a Page Viewed 0: 00: 57 0: 00: 57 0.0
Average Click Rate for
Top Banners 0.39 0.36 +8.3
Active Internet Universe
(actually surfed) 49.8 million 47.7 million +4.3
Current Internet
Universe Estimate (had
access, but did not
necessarily go online 113.6 million 13.1 million +0.4
Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects data from more than 36,000 panelists as they surf the Web at home. The Nielsen//NetRatings panel is the largest media research sample of at-home Internet users currently being measured in real time. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the industry. For more information, please visit www.nielsen-netratings.com.
Copyright 1999, NetRatings, Inc. |
