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To: zbyslaw owczarczyk who wrote (14048)10/28/1999 4:53:00 PM
From: Doug  Read Replies (3) | Respond to of 18016
 
Z.O: SBC is spending those Bucks because of a perceived threat of others into its market.

It has nothing to do with the return on Equity at this stage. That consideration follows later when the price wars flare up.

TGO is a good example of that stage.