To: ftth who wrote (147 ) 10/30/1999 10:37:00 PM From: wonk Read Replies (1) | Respond to of 1782
Dave: Notwithstanding that I haven't kept up with HDTV, the Sinclair petition invoked a visceral reaction. Perhaps I've spent to many years in wireless telecom. I come from a broadcasting family; rabbit ears on the crib. I could tell you a story about 45' of vaporized inner conductor on a 6" transmission line - where I met a very young, though older than me, Dave Smith, now head of Sinclair, who came to commiserate, help or admonish by mere presence - because the facility in question had not purchased a Comark transmitter. Since terrestrial delivery isn't the primary reception method for the masses in the US (especially for those that need huge choices of movies), I'm not sure it's such a huge impact. Terrestrial delivery as the primary means of TV reception (via rabbit ears or outside antenna) has been in steep decline since the mid 80's. Far more broadcast network content is received via cable or satellite that via the rabbit ears. BEGIN RANT I've been away too long to quote statistics, and hence I won't debate how the majority of content is delivered. The statistic demands a definition: broadcast network content versus non broadcast network content; versus local content. The local television station whether it be affiliate or indy, continues to be a significant part of the local community. People do watch their local station. People do demand the local stations on cable. While the DAB Industry has taken off in the past couple of years, it has never achieved what its supporters expected it to achieve in terms of penetration. Why? Because head-to-head against cable, the wire has the local stations. Let the locals go dark - delivering programming only via cable and what happens to satellite? It becomes a niche service. Satellite has advanced in recent years not only due to the change in price, content and ergonomics of the receiver - but also because of the continuing availability and ease of reception of local stations. Ask yourself a simple question, if every single local station pulled re-transmission consent, if simultaneously the broadcast networks refused to allow their programming to be transmitted by cable or satellite, how precipitously would the penetration for these services drop? While a majority of households now have cable or satellite, there still is a large percentage of cable households who only take the basic tier, which provides a glimpse as to how many people still only need the local. I could be wrong, but I don't think receiving over-air broadcasts will be the prime driver for people to buy an HDTV-capable set (especially at initial prices of over 2000 bucks). It sure wont be for me.... People can get their "high definition" fix in many ways: via cable, wireless cable, DBS, or even from renting/buying DVD's (so it isn't limited to "television" in the traditional sense). Maybe we need to stop referring to it as HD "TV" since it's much broader than that. It's high definition "content." In the abstract I agree. I don't need HDTV for the local news. However, we are dealing with a chicken or egg situation here. Cable and satellite can do HDTV or HD content. They could have done it 20 years ago. But they won't - not on their own hook - not until the viewing public demands it. They won't for the simple reason that HDTV consumes bandwidth. They have to take revenue generating services, or services which are competitive differentiators offline to provide high definition. The national networks and the local broadcasters are the first order customers of content. Their needs will drive the Industry. While you could argue that most HH have cable or satellite, how many hookups does that entail. How many TV's are in your home? What about the TV at the ballgame, the beach, on the patio in the summertime. If these traditional means of reception no longer work, then the local broadcaster starts to die; which means the broadcast network starts to die; which means they won't support the technology; which means they won't demand content; which means the content won't get delivered because there is not a large enough impetus (read dollars) outside of broadcasting to make it happen in the face of their ambivalence. Look at AM stereo; the content was there. The Commission even took a laissez faire attitude regarding technical standards. The problem was that of the four competing technical alternatives (1) one manufacturer was able to dominate the marketplace or drive out their competitors and (2) their system s*cked. So the radio broadcasters never got behind it. There will always be a need for local television - untethered by a wire or a dish. If the industry and the Commission continue on their present course I see only two outcomes - both bad: (1) a bad standard kills local broadcasting - definite net loss for the nation or (2) broadcasters abandon the effort because they see the risk to their franchise and hence HD content is long, long delayed. END RANT ww p.s. Sorry, I got too tired to discuss the now demonstrated technical prowess of of COFDM.