To: Frank A. Coluccio who wrote (157 ) 10/31/1999 1:34:00 PM From: Frank A. Coluccio Respond to of 1782
re: Network and DataComm Mags Merge While I'm mentioning Network Magazine...networkmagazine.com SAN FRANCISCO, Aug. 18 /PRNewswire/ -- Miller Freeman, Inc. today announced the merger of Network Magazine and Data Communications. The combined monthly publication, effective with the November 1999 issue, will retain the title of Network Magazine. Network Magazine's editorial will remain focused on providing information Technology (IT) and network managers with strategic analysis, new technology and product reports, and peer-to-peer information in the form of case studies. The magazine will complement sister publication Network Computing, which focuses on comprehensive lab-based testing of IT products, technologies and services. Network Magazine will increase its already rich coverage of wide-area-networking and backbone networking topics. The magazine will also incorporate Data Communications' editorial initiatives aimed at service providers and others who are playing a vital role in creating the New Public Network, the vast new telecommunications infrastructure being built largely on Internet Protocol standards. "Network Magazine will be the only monthly publication which straddles the 'sweet spot' in the networking market, the intersection of enterprise networks and the edge of the public network," said Network Editor-in-Chief Steve Steinke. "We'll target our editorial toward those enterprises and service providers who are the biggest purchasers of networking products." The magazine's circulation is projected to remain at its current level of 200,000, including key readers from Data Communications' file of network architects and managers. Network Magazine will now be a single global publication, with over 25,000 of its readers coming from Data Communications' international subscriber base. Advertisers will be given the opportunity to target only the international circulation if they so choose. Data Communications' popular data.com site will remain as a key on-line source of networking information, as will NetworkMagazine.com. Both publications are award winners. Network Magazine won the 1999 Maggie Award from the Western Publishers' Association as the most improved trade magazine, and its circulation team was the 1999 winner of a Circulation Management Magazine excellence award. Data Communications is the winner of seven American Business Press Jesse H. Neal Awards for journalistic excellence, as well as two 1998 Computer Press Awards. Network Magazine also offers the fastest-growing audience among IT publications, according to the 1998 Intelliquest syndicated research, and had the fastest percent year-to-year advertising growth in June 1999 among 17 trade magazines tracked by Computer Publishing Advertising Report. Peter L. May, Group Publisher for Network Magazine, said "We are very excited to see the merger of two of the industry's key enterprise network publications. We concluded that combining the resources of these two great editorial products into one was the best way to serve readers and advertisers, going forward. Along with our sister publications tele.com, Internet Week and Network Computing, Miller Freeman/CMP offers the best package of networking media available."