Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : AUTOHOME, Inc -- Ignore unavailable to you. Want to Upgrade?

To: JayPC who wrote (16546)	10/31/1999 7:24:00 PM
From: Rascal	Read Replies (2) \| Respond to of 29970

So people spend more time on line because they go faster with broadband? So they see MORE Ads. Would you say that since they are going faster they see each individual ad for less time. Hmm. So this would effect the reach and frequency equation of the media buy. Hmm. So TIME is the element of value. I guess that is what you are saying? I'll have to think about that. It's sort of like you burn the same number of calories running as you do walking. But it takes more time walking. Hmmm. I'll have to sleep on this. I am having a "Concept problem" So if AOL were on broadband, the broadband customers would be valued higher then the dial-up customers. I wonder where wireless fits. I guess you are saying that the faster the download of the content the more valuable the customer for advertising and e-commerce. So here is another reason to value AOL exponentially when calculating revenue streams. In the near term, of course, next couple of years. Because right now they are making a "dump-load" of money just using dial-up. VERy Interesting.

To: JayPC who wrote (16546)	10/31/1999 11:22:00 PM
From: ahhaha	Read Replies (1) \| Respond to of 29970

Is that the way it works for you? Do you find yourself more influenced by ATHM's ads than you did with dial-up? That series of if-thens sounds good, but is it valid or does it lead to an unsupported conclusion?

To: JayPC who wrote (16546)	11/1/1999 2:37:00 PM
From: ld5030	Read Replies (3) \| Respond to of 29970

I think an argument can be made that the broadband subscriber is more sophisticated and would therefore buy more online. I know of people who would gladly give out their credit card number over the phone, but not on the internet. People who are new to the internet might not see or understand the appeal of shopping online. It is also quite painful to shop for something online when you spend more time downloading than viewing pages. I'm not sure if more time online equates to more purchases. Do people who watch more TV buy more than those who don't?