To: nbfm who wrote (2836 ) 11/1/1999 9:35:00 AM From: Clarksterh Read Replies (1) | Respond to of 13582
Re Motorola's new chip. It is impossible to tell from the announcement exactly what the new chip is doing. Does it just do simple baseband processing (e.g. voice coding on a DSP) for all three standards, or are they claiming to do CDMA correlation as well? If the claim is for the former only, this is interesting, but not particularly substantive. It's not that hard, and I'd be surprised if Qualcomm couldn't do the same if they perceived the market was moving in that direction. If, OTOH, they are claiming the latter, that they can do everything in CDMA, then I have two comments: 1) First, I doubt it is a DSP. I don't think the processing power is there yet to track 6 multipaths in a handset DSP, and thus the chip would be extremely uncompetitive. But if they have somehow figured out how to do everything in software (I very much doubt this), then this is indeed an important breakthrough and provides an opportunity for Motorola to take ASIC share. Note that just because it is software doesn't mean that it is simple to get it right (although it is definitely an advantage in cycle time). 2) If it isn't a pure DSP, then it must be an ASIC which contains a 'small' piece of real-estate which is dedicated to correlation. As someone has pointed out, this would make the chip expensive for GSM or TDMA alone. But also note that that makes this chip essentially like any other CDMAOne chip except that the DSP has been built to process the relatively simple GSM and NA-TDMA in addition to CDMAOne. If Qualcomm wanted to, they could probably do this today. 3) Even in the worst case, although it is true that Motorola does not have to pay license fees for ASICs, the licensed OEMs which buy them have to pay extra royalty for buying from Motorola instead of a royalty paying ASIC house. (This is a very Gates'ish tactic. Very very savvy, if a little slimy. I'm sure this move never occurred to Motorola when they signed the ASIC deal with Qualcomm, and I'll bet it pissed them off no end. The more I learn about Qualcomm, the more I realize that the Q management are, if not yet quite as successful as WG-III, at least in the same league in terms of business smarts. (No, I am not slamming either WG or Dr. J. On the contrary, I think that good business occasionally borders on the slimy, and if you can't dish it out you have a problem. The problem, as always, is knowing when it is too much.)) Clark