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Biotech / Medical : GUMM - Eliminate the Common Cold -- Ignore unavailable to you. Want to Upgrade?

To: pz who wrote (1278)	11/1/1999 1:41:00 AM
From: DanZ	Respond to of 5582

Paul, Thanks. I didn't realize that the new Zicam website was up. It is very professionally done and a vast improvement over the previous site. Their ad agency, Kovel/Fuller, probably had something to do with the new layout and content. The new slogan is very catchy too: "Get Well Sooner". They will probably use this as their service mark as part of the branding process. Everything is lining up for the start of the advertising. The email card with the Zicam logo on it is a good way to spread the word about Zicam. I'm impressed with the work of Kovel/Fuller so far and am sure that the TV advertisements will also be very well done.