Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : AUTOHOME, Inc -- Ignore unavailable to you. Want to Upgrade?

To: JayPC who wrote (16564)	11/1/1999 12:28:00 AM
From: ahhaha	Read Replies (2) \| Respond to of 29970

BB will change the way we use advertising, but not the way the advertisers currently expect. We have too much control over the ad models that worked from the past. That was one way broadcast. The advent of the VCR was the beginning of the end of the traditional models. The way of the future is elective advertising. That is, I elect to see an ad. It isn't pushed on me. They can't do that any more and therefore there is no money in that technique. Who is doing the presentation model I mentioned a few posts ago? Nobody. They are still pursuing a push broadcast technique. It won't work and it isn't working although you hear all this noise about ad success or ad spending. You don't hear anything about ad yield.