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Non-Tech : Starbucks (SBUX) -- Ignore unavailable to you. Want to Upgrade?

To: Kevin Hay who wrote (914)	11/4/1999 5:02:00 PM
From: philipah	Read Replies (1) \| Respond to of 1506

SSS UP 8% for October In the old days, that supported a much higher share price. P

To: Kevin Hay who wrote (914)	11/4/1999 9:52:00 PM
From: Dwight E. Karlsen	Read Replies (2) \| Respond to of 1506

SBUX at 28 1/8 after hours. NEW YORK (CBS.MW) -- Shares of Starbucks perked up in after-hours trading after the coffeehouse reported hot sales in October. Starbucks (SBUX: news, msgs) said sales in the four weeks that ended Oct. 31 increased 34 percent, with same-store sales rising 8 percent. The stock closed off 1/16 at 26 9/16 but moved up to 28 1/8 on the Island ECN. cbs.marketwatch.com The rpt: biz.yahoo.com I'm still in @ $22. Kevin, I really thought that it would be the sane thing to do, to take profits @ $27, and try to get back in @ ~$25. But, I have been amazed at how strong the stock has been, even after the great run up from $22. Normally, a stock like this would have gave ground back, and fallen to $25 or so. And indeed, today the low was $25 5/8. But, if a buy limit was at $25, it wouldn't have been filled. So I was asking myself, why is this stock so strong right now? The answer, I decided, was that we are entering what must be Starbucks strongest time of the year sales-wise: The Christmas Holiday. Where do people generally shop for Christmas gifts? The malls. Where are Starbucks stores? Inside/outside of shopping malls. Plus, the colder fall weather has people feeling more like a hot drink to warm them up. Looks like I made the right choice by not selling. If you're lucky, you bought back in today. If not, you may be waiting awhile longer to get back on board (unless you buy back in tomorrow @ market).