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To: Elwood P. Dowd who wrote (70690)	11/1/1999 8:48:00 AM
From: Captain Jack	Read Replies (1) \| Respond to of 97611

El,, Lots of ads in print. Mostly in 'trade' mags. Some a very good and multi page. They cover everything from PCs, Laptops, to servers. Speaking of AV,, I loaded it into my two daughters 'puters. At times it can be a slow pain but generally fairly good. You get what you pay for but for their use the price is right.. I really see little reason for cpq to do ads for AV since they gave it away anyway..

To: Elwood P. Dowd who wrote (70690)	11/1/1999 9:15:00 AM
From: rupert1	Respond to of 97611

El: I am sure there must be a rationale, but I also find it odd that CPQ does not advertise on TV in the UK. Several months ago they started the big Q thing and lots of little stick people using a cash dispenser and a voice-over telling viewers how many tansactions by cash dispenser there are in the world every day and how many COMPAQ non-stop is responsible for. But never a sight of a COMPAQ machine or an ad selling one. They do have nice ads in the print media. They have wall-to-wall ads on radio all spoken in a working-class Geordie accent - but again about how wonderful COMPAQ non-stop servers are. I am not sure how many working class folks living on housing estates will buy a 7/24 non-stop server - unless it is to run a local bingo). DELL advertises on TV all the time. The latest one - yesterday - has Michael Dell telling the viewer that the future is all about B&B (Business to Business) and because DELL started out that way it knows what it is all about and is ready to pass its knowledge on to other businesses. (DELL has to be careful BB is Bed and Breakfast in the UK). Gateway has a quite a few TV ads and unlike the others it actually shows its products and tries to sell them.

To: Elwood P. Dowd who wrote (70690)	11/1/1999 10:03:00 AM
From: rudedog	Read Replies (2) \| Respond to of 97611

El - TV ads are expensive and target the consumer, not the business customer. CPQ already dominates the consumer segment, and that segment represents only 15% of CPQ's revenue and 1/3 the profit of the enterprise group on a percentage basis. No one is buying million-plus systems based on TV ads or via the web. Given the good growth of the consumer business with the current strategy, I would not be happy to see more money put into consumer sales. I would rather see ad money go to well-targeted enterprise ads, which would be in the trade magazines and other print media.

To: Elwood P. Dowd who wrote (70690)	11/1/1999 10:14:00 AM
From: John Koligman	Read Replies (2) \| Respond to of 97611

Elwood, I see others have made comments, but they are advertising AV pretty heavily in print just over the past week or so. Major papers have had full page/multipage ads. As a matter of fact, one competitor of AV (don't remember which off the top of my head) actually took out a full page ad in the NY Times in the form of a letter from the CEO to plug his firm's search capabilities as a result of the AV ads. Also, CPQ usually has 'front of magazine' multipage ads in PC Magazine and others, and in popular news weeklies such as Time. They have been taking out 'non-Stop' ads in the NY Times on a regular basis. Now, if we could see some stuff on the services side! Regards, John PS - Have you visited the Dell thread lately. It's degenerated into a shouting match about racism. Looks like a bunch of folks are accusing WBM of racist remarks in regard to a poster and he appears to be thinking about a lawsuit. Phew!!! Guess that stock must really be getting to some....