To: Wes Stevens who wrote (106809 ) 11/1/1999 12:44:00 PM From: U Up U Down Read Replies (1) | Respond to of 119973
TOYSRUS.COM SIGNS MULTI-YEAR AGREEMENT WITH AMERICA ONLINE, Inc. Business Editors, Internet/On-Line Writers WOODCLIFF LAKE, N.J./DULLES, Va.--(BUSINESS WIRE)--Nov. 1, 1999-- Toy Retailer Becomes Anchor Tenant On Shop@AOL Marketplace Toysrus.com, a premiere Internet source for the hottest toys, and America Online, Inc. (NYSE: AOL) today announced a two-year agreement that pairs Toysrus.com's online site for toys and baby products with the world's leading interactive services company. The agreement gives Toysrus.com anchor placement in the Toys department of the Kids, Toys and Babies category in the new Shop @ AOL, AOL.COM, Netscape, CompuServe, and Digital City shopping destinations, and high-profile tenancy in several other departments, including the Educational Toys, Collectibles and Hobbies, and Electronic Gaming areas and several child-oriented departments of Shop @ AOL. The deal will allow Toysrus.com to further extend its Internet presence by reaching AOL's more than 19 million members, as well as the millions of additional visitors to its Web-based brands. In addition, the companies will work together on special sales promotions and make available high-value product offerings exclusively for AOL members. "Toysrus.com is delighted to be working with an industry leader like AOL and reaching their millions of members and visitors," said John Barbour, Toyrus.com's CEO. "Becoming an Anchor Tenant on AOL is one of the ways we intend to make shopping for toys and related products easier and more convenient for consumers on the Internet." "Our goal with Shop@AOL is to bring Internet consumers the brand names and products they know and trust, and working with Toysrus.com helps us do exactly that," said Greg Shove, AOL Vice President of Interactive Marketing. "This agreement brings consumers another great reason to shop online with us, and we're delighted to bring a top-notch company like Toysrus.com to the Shop@AOL marketplace." About AOL Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 19 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ, AOL Instant Messenger and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator and Communicator browsers; AOL MovieFone, the nation's No.1 movie listing guide and ticketing service; and Spinner Networks and NullSoft, Inc., leaders in Internet music. Through its strategic alliance with Sun Microsystems, the Company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy. About Toysrus.com Toysrus.com (http://toysrus.com) is a leading Internet retailer for toys and children's products. Toysrus.com combines one of the world's most recognizable brands and unparalleled expertise in the toy and children's industry. Offering customers thousands of toys online, Toysrus.com provides customers with a fun-filled shopping experience featuring a wide selection of popular and hot products. --30--jc/ny* quote.bloomberg.com