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Technology Stocks : Texas Instruments - Good buy now or should we wait? -- Ignore unavailable to you. Want to Upgrade?

To: Patriarch who wrote (4712)	11/1/1999 1:32:00 PM
From: Patriarch	Read Replies (1) \| Respond to of 6180

Texas Instruments Introduces Digital Speaker Technology That Enables CD-Like Sound Quality for PC and Consumer Speakers PR Newswire - November 01, 1999 08:15 Cutting-Edge Digital Signal Processing Technology Makes Superior Audio Possible DALLAS, Nov. 1 /PRNewswire/ -- In a new era where DVD players, online radio and CDs are reshaping the music and entertainment industries, Texas Instruments (NYSE: TXN) (TI) today introduced its digital speaker technology that allows consumers to enjoy CD-like sound quality from their personal computer speakers and communication headsets. Imagine sitting at a computer while listening to your favorite song or watching a movie. With TI's digital speaker technology, the audio quality would seem like you were attending a live concert or sitting in a movie theater. See www.ti.com/sc/msds2966u. With the introduction of its first four devices, TI can provide speaker manufacturers and PC original equipment manufacturers (OEMs) with the industry's first complete digital speaker solution that addresses all of the audio subsystem needs. By using TI's digital signal processor (DSP) technology, audio speakers will produce a crisper, clearer and richer sound than analog speakers -- allowing PC users and PC gaming enthusiasts to enjoy a superior audio experience. "TI's expertise and leadership in DSP and analog technologies is allowing us to enter uncharted markets and make real technological advances for several industries such as audio, imaging and communications," said Jay Srage, strategic marketing manager for TI's digital speaker products. "By leveraging the performance and functionality of TI's digital speakers technology, speaker manufacturers and PC OEMs can provide audio speakers that produce a crisp and clear sound at a more cost-effective price than today's analog solutions." According to market research firm Forward Concepts, the PC and audio industries are moving away from analog speakers and replacing them with digital speakers. In fact, the firm predicts 65 percent of PC and consumer speakers will have digital speaker technology by 2003. Plantronics, Inc., the world leader in communications headsets, is working with Texas Instruments on the development of digital computer headsets. "Plantronics' relationship with Texas Instruments demonstrates a continued commitment to provide our customers with the latest advances in audio and voice technologies. Through technology alliances such as this, we're able to work together to deliver better levels of digital audio performance and make significant improvements to the computing experience. Plantronics products will take advantage of Texas Instruments leadership in digital signal processing (DSP). We are very pleased to be working with Texas Instruments," said Neil Snyder, President of the Computer Audio Systems Division at Plantronics. In addition, TI's digital speaker technology is enabling new applications that are not currently possible with today's analog solutions. Speaker manufacturers and PC OEMs can use this technology to improve their current audio solutions or develop new business audio applications, such as direct audio recording or audio conferencing. With digital speakers, business executives can record and play audio files or participate in an audio conference meeting with the same clarity as someone standing right next to them. In addition to Digital Speakers, TI's DSPs are used in a variety of electronic devices such as cellular phones, modems and hard disk drives. TI has established itself as the premier provider of DSP solutions, with 47 percent of the worldwide DSP market in 1998, according to Forward Concepts. For more information on TI's digital speaker technology, please visit the World Wide Web at ti.com. The worldwide leader and pioneer in digital signal processing solutions since 1982, Texas Instruments provides innovative DSP and mixed signal/analog technologies to more than 30,000 customers in the computer, wireless communications, networking, Internet, consumer, digital motor control and mass storage markets worldwide. To help customers get to market faster, TI offers easy-to-use development tools and extensive software and hardware support, further complemented by close to 300 third-party DSP solutions providers. Texas Instruments Incorporated is a global semiconductor company and the world's leading designer and supplier of, digital signal processing and analog technologies, the engines driving and digitalization of electronics. Headquartered in Dallas, Texas, the company's business also include materials and controls, educational and productivity solutions, and digital imaging. The company has manufacturing or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at ti.com Please refer all reader inquiries to: Texas Instruments Incorporated Semiconductor Group, SC-99077b Literature Response Center P. O. Box 172228 Denver, CO 80217 1-800-477-8924, ext. 4500 SOURCE Texas Instruments Incorporated Semiconductor Group