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To: SSP who wrote (13027)	11/1/1999 1:53:00 PM
From: Jetta	Read Replies (1) \| Respond to of 150070

HouseHold Direct.com (BYIT)Announces Acquisition and Partnership Plan to Support Additional New Web Site Initiatives Monday November 1, 1:02 pm Eastern Time Company Press Release SOURCE: HouseHold Direct.com HouseHold Direct.com Announces Acquisition and Partnership Plan to Support Additional New Web Site Initiatives SOUTHBURY, Conn., Nov. 1 /PRNewswire/ -- HouseHold Direct.com householddirect.com (OTC Bulletin Board: BYIT - news). In a move designed to expand content and functionality to the new version of the HouseHold Direct.com Web Site, the Company announced today that it acquired Megappliance.com on September 9, 1999. The acquisition of the site, relationships and contracts; and, assets including hardware and software, was accomplished by using restricted stock with a benchmark valuation of one dollar per share, for a total of 350,000 shares. The Megappliance.com site is engineered to provide comparison-shopping features for all major brand name appliance products, and was originally intended to directly support the E-commerce efforts of the major manufacturers. HouseHold Direct will incorporate some of the site features into its own shopping portal, and also to improve the business support efforts of America's Home Town Brand Center (AHBC). This new enhanced service platform, which allows the display of product prices at several levels, will assist the expansion of AHBC's distribution services to the retail business community. An additional benefit to HouseHold Direct.com and it's members is that AHBC already has distribution agreements with the major brand appliance manufacturers. This combination will streamline and further advance the ability of HouseHold Direct to support the membership growth plan. Currently AHBC provides over $20 million in purchasing and product fulfillment services for over 200 retails store locations nationwide. The Company intends to use this web-based service platform as a means to expand its affinity membership to consumers and members who are utilizing the physical locations of other organizations. This effort will add significant additional revenue opportunities for the Company as a fee-based service provider to traditional distribution businesses and membership based organizations. In addition, the Company will act as a cost-plus business model as a means of delivering new shopping content in partnership with other providers. For additional investor, media information or to have your name and address included on the Company mailing list, please address all inquiries to infohhd@earthlink.net. Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings. SOURCE: HouseHold Direct.com