Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Microcap & Penny Stocks : Naturade (NRDC)--a turnaround -- Ignore unavailable to you. Want to Upgrade?

To: leigh aulper who wrote (10)	11/30/1999 11:58:00 AM
From: leigh aulper	Respond to of 17

Naturade Inc. Drives Expanded Business Base Via e-Commerce and Canadian Marketing Initiatives IRVINE, Calif.--(BW HealthWire)--Nov. 30, 1999--Seeking to capitalize on expected positive publicity from the recent U.S. Food & Drug Administration (FDA) "heart disease" claim for soy protein, Naturade Inc. (OTCBB:NRDC) launched three marketing initiatives in support of Naturade Total Soy(TM) directed at e-retailers, Canadian expansion and opinion-leader health food shoppers. "The Internet is a strategic venue for Naturade," said CEO Bill Stewart. "You don't need a Fortune 100 company ad budget to be on an equal footing with the big guys in e-commerce. "Today, we're selling Naturade Total Soy on the front pages of three of the biggest health-oriented e-retailers in the U.S. -- MotherNature.com, Vitamins.com and PlanetRx.com. We knew the FDA announcement was coming and we simply got there first with soy protein," he added. Stewart believes that sales over the Internet will contribute three to five percent of 2000 net sales. The impact of the FDA claim extends beyond U.S. borders. Stewart reported that the Company recently launched Naturade Total Soy in a multi-lingual Canadian package and that the reception has been very positive. "In the next six months, we expect to be available coast-to-coast in Canada, adding more than 500 major outlets," explained Stewart. "It's a great example of our entrepreneurial responsiveness and our ability to add to the distribution base without major investment. "Our targeted advertising and promotion campaign in the U.S. also anticipated the FDA ruling," stated Stewart. "We launched our new 'heart health' logo in ads that broke just prior to the FDA announcement to introduce health food store shoppers to the concept of a 'meal replacement.' These ads put 1.6 million coupons for Naturade Total Soy into the hands of opinion leader health food shoppers just as they heard the news." The company anticipates the new Naturade Total Soy brand will leap to over 20 percent of corporate net sales in 2000. Stewart explained, "Our strategy is to expand our distribution domestically and internationally without adding substantially to our brand base or overhead. Naturade Total Soy can be the door opener for extra distribution on other Naturade brands. We anticipate that focusing our resources on the soy protein opportunity will yield improved company financial performance in 2000."

To: leigh aulper who wrote (10)	12/14/1999 10:06:00 AM
From: leigh aulper	Respond to of 17

Naturade Inc. Adds WalMart, Eckerd Drug, Sam's Club for Sale of its Naturade Total Soy Products IRVINE, Calif.--(BW HealthWire)--Dec. 14, 1999--Naturade Inc. (OTCBB:NRDC) reported that it shipped new distribution orders in the last two weeks to WalMart, Eckerd Drug and Sam's Club Pharmacy Stores for its new Naturade Total Soy meal replacement product, nearly doubling the company's current mass market penetration to some 10,000 outlets selling the all-natural, nutritionally-balanced product that qualifies to carry the recently-approved U.S. Food and Drug Administration (FDA) label claim that soy protein may reduce the risk of heart disease. Prior to 1999, the company's sales were focused entirely in the health food store category. According to Naturade CEO Bill Stewart, "Adding these three mass retail chains to our distribution network is a more-than-significant step in our company's progress. These outlets, combined with our existing product availability in Target, Rite-Aid and Kroger stores, gives us solid coast-to-coast product distribution in supermarket, drug, mass merchandiser and club stores." Stewart said, "The expanded distribution is something we've been predicting because we anticipated a positive FDA ruling and have been aggressively selling against it for months. The new distribution is concrete evidence that mass retailers recognize the opportunity to capitalize on soy protein health benefits with mainstream consumers." The company intends to distribute to 15,000 stores by the end of the first quarter and could reach 20,000 outlets by mid-2000. The Naturade executive stated, "We expect that new distribution on Naturade Total Soy will be a door opener making it easier to expand distribution of other company brands into the mass retail marketplace. Becoming a vendor-of-record is an important recognition, especially as we roll out other new products in the coming year."