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Non-Tech : KIDE a good play to capitalize on Pokemon craze -- Ignore unavailable to you. Want to Upgrade?

To: Nick JMH who wrote (668)	11/2/1999 7:03:00 PM
From: Nick JMH	Respond to of 1239

GO KIDE!! Caller Stampede for `Pokemon the First Movie' Premiere Ticket Giveaway Shuts Down Burbank Phone Systems Entertainment/Business/News Editors & Movie Writers BURBANK, Calif.--(ENTERTAINMENT WIRE)--Nov. 1, 1999--Phone lines at Warner Bros. headquarters in Burbank were flooded Monday morning following the 7:30 a.m. announcement on the WB Networks' KTLA Morning News that tickets to the premiere of Kids' WB! Presents "Pokemon The First Movie" would be given away. The deluge of 70,000 calls per minute at its peak crashed the Warner Bros. voice mail system and also shut down communications at its Burbank-based neighbors Disney and NBC. By 2 p.m., the studio continued to receive 40,000 calls per minute. "This is absolutely without precedent," said Brad A. Ball, president, Domestic Marketing, Warner Bros. Pictures. "That one announcement on the local morning news could provoke such an enormous response is an incredibly exciting indicator of Pokemon's appeal." Pokemon, the worldwide phenomenon which began as a Nintendo Game Boy game and virtually exploded across the globe in every form from the best-selling trading card game to the No. 1 rated television kids' show on the Kids' WB!, hits the big screen with an exciting adventure about the greatest Pokemon battle yet. "Pokemon The First Movie" follows Ash and Pikachu and their pals to a remote island where they are lured into a massive Pokemon battle, which will take all their courage and skill. In the ultimate showdown on New Island, the rare and legendary Pokemon Mew must do battle with the bio-engineered Mewtwo, the world's most powerful Pokemon. Kids' WB! Presents A 4Kids Entertainment Production: the American adaptation of "Pokemon The First Movie." The film is written by Norman J. Grossfeld, Michael Haigney and John Touhey with voice direction by Michael Haigney. Norman J. Grossfeld, president of 4Kids Productions, is the producer. The animated film is directed by Kunihiko Yuyama and produced by Choji Yoshikawa, Tomoyuki Igarashi and Takemoto Mori. The original dialogue is written by Takeshi Shudo and based on characters created by Satoshi Tajiri. "Pokemon The First Movie" is distributed by Warner Bros. Family Entertainment, a Time Warner Entertainment Company. www.pokemonthemovie.com Nintendo of America controls the Pokemon franchise, which it acquired from theoriginal creators in Japan.