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Non-Tech : SmartStockAdvisor.com -- Ignore unavailable to you. Want to Upgrade?

To: SmartStockAdvsr.com who wrote (107)	11/30/1999 2:14:00 PM
From: SmartStockAdvsr.com	Read Replies (1) \| Respond to of 223

(COMTEX) B: HOUSEHOLD DIRECT.COM ANNOUNCES INVESTOR RELATIONS CAMPAIGN NEW YORK, Nov 30, 1999 /PRNewswire via COMTEX/ -- HouseHold Direct.com, Inc. (OTC Bulletin Board: BYIT) has retained the services of the SmartStockAdvisor Group, an internet-oriented Investor Relations firm. This step is being taken as part of a multi-pronged approach to increase exposure for the Company and enhance the quality of shareholder relations. John Folger, CEO, of HouseHold Direct states: "We are approaching a point in our business plan execution where many events are on the verge of fruition and positive momentum is building. The time is right to seek additional support for shareholders and to spread the unfolding HouseHold Direct story. The SmartStockAdvisor Group will be a professional and effective conduit for dissemination of information to shareholders and a means for us to stay close to investor questions and concerns. They are one of the few firms who interact with shareholders directly on the Internet as well as through the traditional means of phone, e-mail, and press releases. Just as we see the need for value-added service and support in our E-commerce model, we think that shareholders and potential shareholders will benefit from the service and support they will provide." "The hiring of the SmartStockAdvisor Group is the first step in HouseHold Direct.com's effort to increase investor awareness of our Company, its business plan, and our E-commerce platform. Because HouseHold Direct.com anticipates the European and Asian marketplaces will offer significant future opportunities for generating revenue, we intend, when appropriate, to hire a prominent European-based firm who will help increase exposure for our Company in these target marketplaces. In due course, we expect to file for a listing on one or more of the major European stock exchanges." As a means to provide timely and complete reference information to the Company's current and future shareholders, the Company has also contracted with 1st Net Technologies (http://www.1stnettech.com/HouseHoldDirect/) for their comprehensive Internet based corporate information services. The Company expects that its future investor relations functions will require the commitment of significant staff to support its growing requirements. Brian Connolly of the SmartStockAdvisor Groups states: "We look forward to working very closely with John Folger and the other talented professionals associated with this exciting effort, and assisting their relationships with the shareholders who are so central to HouseHold Direct's success. Over the course of the next few weeks, we will report on the incredible new developments within HouseHold Direct.com, including the status of their business plan; their enhanced E-commerce Web Site; and other initiatives HouseHold Direct.com is taking to ensure its business plan succeeds." HouseHold Direct.com (http://www.HouseHoldDirect.com) offers a unique "cost-plus" shopping service on the Internet that allows consumers to buy brand name products at direct manufacturer and distributor prices. By eliminating any retail markup, the consumer benefits directly, and the manufacturer gains the ability to offer extremely specific product offers to qualified consumers. Recently HouseHold Direct was listed by Fortune Magazine in an article entitled "The New World of M&A, Choice Morsels: Born to be Bought," as one of three companies in the buyers club category, the others being Accompany and Mercata. For additional investor, media information or to have your name and address included on the Company mailing list, please address all inquiries to smartstockadvisor@yahoo.com. Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings. SOURCE HouseHold Direct.com, Inc. (C) 1999 PR Newswire. All rights reserved. prnewswire.com -0- CONTACT: SmartStockAdvisor.com, Investor Relations, 877-643-8821, smartstockadvisor@yahoo.com WEB PAGE: householddirect.com GEOGRAPHY: New York INDUSTRY CODE: MLM REA SUBJECT CODE: OTC