Bolstering is good...
ACTV, Inc. Names Richard N. Yelen Senior Vice President of Marketing
NEW YORK--(BUSINESS WIRE)--Nov. 5, 1999--ACTV, Inc.,(NASDAQ: IATV) today announced it has appointed Richard N. Yelen senior vice president of
marketing, bolstering the company's marketing function as it launches its proprietary products and services for digital television and TV-Internet convergence.
ACTV is a leader in interactive digital television with its proprietary "Individualized Television" and "Individualized Advertising" software and programming
capabilities. The company has also pioneered TV-Internet convergence programming with its patented HyperTV(TM) software solution.
Mr. Yelen, previously director of cable TV marketing with Cox Communications, will initially be responsible for developing the branding, positioning and
promotional strategy for ACTV's various product lines. While at Cox, the nation's fifth largest cable company, he developed the company's consumer video
acquisition and promotional strategies, and consulted with Cox' cable systems nationwide. He also served as director of consumer marketing and premium marketing
for Cox, where he developed and successfully implemented the company's strategy for selling premium cable products.
David Reese, president and chief operating officer, ACTV, Inc., said: "Richard's extensive knowledge of our company and his marketing expertise will be
instrumental in ACTV's continued growth. He will be integral to our mission of educating consumers and our colleagues in the television and advertising communities
about our unmatched capabilities for digital television and broadband."
Yelen was introduced to ACTV's capabilities during his tenure at Western Communications in California. ACTV conducted its comprehensive test-bed for
"Individualized Television" in homes served by Western's Ventura County Cable. A multiple CTAM Mark Award winner for excellence in advertising and marketing,
Yelen has also held management positions with NBC's "Today Show," and has had several on-air TV and radio assignments in New York, Louisiana and
Pennsylvania.
ACTV, Inc., offers superior, practical solutions for television programmers, advertisers, cable operators, educators, and consumers looking to leverage the
emergence of digital television and the broadband delivery infrastructure. ACTV has relationships with many of the dominant players in the Internet, television and
digital technology fields, including key strategic investments from Liberty Digital, Inc. (NASDAQ: LDIG) and General Instrument Corporation (NYSE: GIC). ACTV
Entertainment and HyperTV Networks, Inc., are subsidiaries of ACTV, Inc. Visit ACTV's Web site at actv.com.
Disclaimer: This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements
include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other
than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance,
changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements
filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on
behalf of the Company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking
statements. In addition, the company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
Contact:
Bratskeir & Company, New York
Mike Rosen, 212/679-2233, ext. 213
mrosen@bratskeir.com |
