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Technology Stocks : ITURF Inc. ( NASDAQ:TURF ) -- Ignore unavailable to you. Want to Upgrade?

To: Big Dog who wrote (561)	11/9/1999 3:07:00 PM
From: Big Dog	Read Replies (1) \| Respond to of 614

iTurf's DiscountDomain.com Gets a New Look Subscription-Based Discount Site Expands Products and Services in Time for Holiday Rush NEW YORK--(BUSINESS WIRE)--Nov. 9, 1999--iTurf Inc. (Nasdaq: TURF - news), the network provider of leading Internet sites for Generation Y, today unveiled a new look and feel for DiscountDomain.com, the company's subscription-based discount retail site. DiscountDomain.com is a subscription site that offers discount prices for merchandise from the iTurf network. The site's new look and functionality was created as a result of direct feedback from the DiscountDomain.com members. The new site features expanded retail categories, intuitive navigation enhancements and a more visceral shopping experience for both sexes. Launched in May of 1998, the original DiscountDomain.com featured steeply discounted quality products for Gen Y girls. The new DiscountDomain.com includes expanded offerings in its original fashion categories for Gen Y girls as well as new categories for Gen Y males, home items, and specially designated gift items. The new DiscountDomain.com also offers a selection of bargains on sourced brand name products in response to the style and interests of Generation Y. The latest fashion options are in addition to the current line of products from dELiA*s, a leading Gen Y catalog fashion retailer. To create an improved shopping experience, DiscountDomain.com is easier to navigate and offers a richer shopping experience. For example, shoppers at DiscountDomain.com can see close-ups of products for easier inspection. Another new feature on DiscountDomain.com allows shoppers to email pictures of items to their friends. Shoppers can ask a friend's opinion of a product or alert them to particularly good deals. DiscountDomain.com charges $5 a month for access to the site and currently has more than 14,000 paid subscribers. ''We've listened to our valued shoppers and used their ideas to redesign DiscountDomain so they can now shop with increased ease and comfort. Great features like product blow ups and e-mail integration on DiscountDomain are what make shopping online fun. iTurf is committed to providing the best online experience for Generation Y, not just at DiscountDomain, but throughout the whole iTurf network,'' said Stephen Kahn, President and Chief Executive Officer of iTurf. The company plans to upgrade dELiAs.com in the next couple of weeks with similar site features and functionality. DiscountDomain has always been a popular site on the iTurf network because it offers members of Gen Y access to the latest fashions at a reasonable price. ''Our shoppers have been tremendously enthusiastic and we value their opinions,'' said Catherine Jaccodine, General Manager of DiscountDomain.com. ''Whether they're forwarding our newsletter to their e-mail lists, telling their friends about the site, or filling out our customer surveys, our members are our best marketing resource and our best source of feedback.''