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To: JayPC who wrote (16754)	11/5/1999 3:06:00 PM
From: Rascal	Read Replies (1) \| Respond to of 29970

Speaking of huge mergers, on a more philosophical note, if political thought drove the 1700's, arts the 1800's, and media/technology drove the 1900's, will it be the corporation that drives the 2000's? Will your passport say Microsoft, your degree say General Electric, and your children belong to AOL? Ever see that movie, Rollerball? It predicts alot of this.

To: JayPC who wrote (16754)	11/5/1999 3:24:00 PM
From: Rascal	Read Replies (1) \| Respond to of 29970

You said... It also exists to create popular conceptions about products as well. Is a diamond really for ever? If a market for used diamonds existed (say like used cars) the diamonds pulled out of the ground would be worth far less. For cases like this, you will still see adds pushed on people. DeBeers may not care if you are looking for a diamond at that moment, but they want you to know how important it is that you keep all the diamonds you buy.... A diamond is a diamond is a diamond. Is a "b" diamond from DeBeers better than an a "a" diamond from 47th Street? It will come down to how the customer feels about the product or service. Also how they feel during the sales processs and how they feel after the purchase. To some it may be important to be able to say "my diamond is from DeBeers." And maybe the DeBeers sales process will include a private showroom, champagne and godiva and a very fancy box that reinforces the perception communicated in the DeBeer's commercial. Others groove on getting the best quality diamond at the lowest cost. In both sales events, above, both the 2 customers and the 2 businesses delivered their product at an agreeable price. Ads can't be Pushed on Consumers. Consumers can be inundated (high reach and frequency) with the ads but the customers' own selective perception filters out the non-desired offers. The internet changes everything because of the OBJECTIVE and COMPETITIVE information about products, services, and offers available for free. No salesman will call. In the past (and in the present, I suppose) customers got their facts and information from the subjective conceptions described by ads, brochures and salespeople. These are strictly developed and disseminated by the corporation. I think things are going to be great, overall.