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To: JayPC who wrote (16776)	11/5/1999 11:11:00 PM
From: ahhaha	Read Replies (1) \| Respond to of 29970

Still thinking in terms of the assumed ability to deliver a trend? The thread has been emphasizing the power BB has to create a return on feeling. BB:cable has that power too. The difference is choice. I don't want to have to look at 100 different autos, because I already know I want a Toyota. That feeling came from previous BB. If you watch TV, you have no choice. I like ON24 and they run blinking ads for Datek. I didn't even notice who was advertising until I wanted to compose this sentence and went to their site to look. I am and probably everyone is also trained to ignore ads. When TV commercials come on I get time to think about the bum stocks I own. I consider that quality time. Only commercials are uniquely qualified to get me into my head.

To: JayPC who wrote (16776)	11/5/1999 11:37:00 PM
From: GraceZ	Respond to of 29970

OT - more on the advertising discussion they just don't notice I frequently catch people telling me certain movies are good using the same words or language that is in the ad for the movie! I'm sure someone has measured how many times you have to hear or see something before it has completely entered your consciousness ( Apple computers are easier to use, Volvo is a safe car, etc). People are comforted by what is familiar, the more you see something the more familiar it is. I always tell my artist photographers to be very careful what picture they use for an announcement to a show because it will be the one that everyone wants to buy. (some pictures are easier than others to print) There are things that are fed to us without our consent. As an artist, it is important to me to be aware of these subtle manipulations so I monitor the input pretty closely. Choose your influences or they will be thrust upon you.