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Non-Tech : Starbucks (SBUX) -- Ignore unavailable to you. Want to Upgrade?

To: Sarkie who wrote (925)	11/8/1999 1:08:00 PM
From: Sarkie	Read Replies (1) \| Respond to of 1506

Starbucks Revolutionizes The Way To Enjoy Coffee -- Again! Company Introduces Starbucks Barista Aroma Thermal Coffeemaker, A Worldwide Exclusive SEATTLE, Nov 8, 1999 (BUSINESS WIRE) -- Starbucks Coffee (Nasdaq: SBUX), the company that brought new meaning to the phrase "Let's go for coffee," now makes staying home for coffee better than ever, with the November introduction of the Starbucks Barista Aroma(TM) thermal coffeemaker. "The Starbucks Barista Aroma is the best home coffee brewer on the market," says Ken Mooney, Starbucks product manager, Brewing. "First, its insulated brewing process ensures that water temperature and coffee flavor are retained throughout the brewing cycle. Second, the machine brews directly into an insulated carafe, which will keep your coffee fresh and hot for five hours without an external heat source. You can literally take this carafe to the office, on a picnic -- anywhere." Features of this revolutionary brewer include the 40-ounce (8-cup) thermal insulated stainless steel carafe; a soft-touch programmable control pad; a top-filling, removable water tank; a soft-grip carafe handle; a specially designed, easy-to-operate lid which ensures optimal flavor retention; and a two-year limited warranty. "We took the best ideas from our equipment technicians, field partners, service technicians and coffee drinkers and created a coffee brewer that includes several features that previously were only available on commercial coffee brewers," explains Mooney. "We brewed more than 5,000 pots of coffee to ensure that the Starbucks Barista Aroma was durable, convenient and consistent." The Starbucks Barista Aroma(TM), available by November 17 in Starbucks coffeehouses throughout North America, at starbucks.com, and at (800)STARBUC, is regularly priced at $149.00 U.S. ($199.00 Canadian). During the holiday season, the brewer will carry the special price of $99.00 U.S. ($124.00 Canadian). The Starbucks Barista(R) line of home espresso machines and coffee brewers allows consumers to recreate the Starbucks Experience at home in a convenient, easy and reliable way. Starbucks launched the line in October 1997 with the introduction of the Starbucks Barista(R) home espresso machine, which included the Rapporto Filter System(TM), a new innovative portafilter system which accommodates loose coffee grounds as well as Starbucks espresso pods. All products in the Starbucks Barista(R) line are backed by Starbucks limited warranty, and Starbucks espresso machine experts are available five days a week to answer customer questions at (800)334-5553. Other machines in the line include the Starbucks Barista Zia(R) and the Starbucks Barista Athena(TM). Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. In addition to its retail locations in North America, the United Kingdom, the Pacific Rim, and the Middle East, Starbucks sells whole bean coffees through its specialty sales group, direct response business, supermarkets and online at starbucks.com. Additionally, Starbucks produces and sells bottled Frappuccino(R) coffee drink and a line of superpremium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly-owned subsidiary, Tazo Tea Company.