To: Jill who wrote (9788 ) 11/6/1999 6:29:00 PM From: LindyBill Respond to of 54805
How I make an investment decision Some of you are going to make a decision on what to do with your Microsoft stock on Monday, and I thought this would be a good opportunity to go through and demonstrate how I would decide what to do. Lets assume that, like Downsouth, I was thinking about selling Microsoft and buying Qualcomm. First off, I would divorce my present position in Microsoft from the equation! I would forget about how long I have owned it, how much money I have made from it, and how much I love, (or hate), Bill Gates. This is not a baseball team that I am rooting for, good or bad, this is an investment decision! Lets assume that, on Monday, Microsoft has dropped 10 points to 81 and 9/16th, and Qualcomm is at 295. I would compute the amount of money that my Microsoft was worth, and assume that I had that much cash, instead of the stock. Then, ya gotta ask your self, should I take the cash and buy Microsoft at 81 and 9/16th, or buy Qualcomm at 295? Which one is the better buy? Use your own criteria. I would ask the question, which one do I think will go up the most in the next few months? For me, this decision is a "no brainier". Microsoft is going nowhere until the Judge drops the other shoe, or Gates settles. That decision or settlement is a least 3 months off, IMO. Qualcomm made be good for another 25% rise in the next three months. So, I would sell the Microsoft and buy the Qualcomm Monday. But, "wait a minute", you say! "I am down 6 points on softy at this price and I don't want to sell until I am at least even." That's a "P.V.J", folks. What is a "P.V.J"? It's a PUTRID VALUE JUDGEMENT! Don't let your judgement on investments be influenced my your emotional attachment to the company or the stock, or how much you have made or lost. That is why it is so important to detach your present position in a company from your decision. "But Bill, I can't sell my Microsoft, my thread mates on the softy thread will castigate me!"P.V.J.! "But Bill, I can't sell my Microsoft, Moore says you are supposed to hold Gorillas long term!"P.V.J.! When I decide to buy and sell, I "Pull the trigger". Learn to do the same.