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Technology Stocks : INPR - Inprise to Borland (BORL) -- Ignore unavailable to you. Want to Upgrade?

To: Lewis Edinburg who wrote (3384)	11/8/1999 9:41:00 AM
From: John Solder	Respond to of 5102

Even though I did not think that the company changing its name from Borland was a good idea, I have felt that the people on this thread who have revelled in calling the company "Borprise" only made themselves sound more juvenile and lost their credibility. You're right. From now on I'll refer to them as Bordotcomprise The only credibility lost was Borland's, years ago.

To: Lewis Edinburg who wrote (3384)	11/8/1999 1:37:00 PM
From: Dennis Nicks	Respond to of 5102

I guess this webvolutionary thing is the major marketing initiative management has been talking about. It seems they are taking the webvolution to the WSJ and Businessweek. One can only hope that the Inprise marketing gurus (TIC) have done their homework on this one. If not, Inprise will not only be famous for being formally known as Borland, but also for it's cheeky attempt at woowing high-level management with snappy (or not so snappy) buzzwords. How long do you think it will take for "webvolution" to be incorporated into Websters Dictionary? Dennis Here's the article on the new ad campaign: community.borland.com The ad campaign is slated to continue in The Wall Street Journal, BusinessWeek, and other business publications through the end of the year, Schweighofer-Jones told Developer News. The campaign will also extend to trade shows and events. "We're even having an airplane tow a 'Webvolutionaries' banner across the sky over the stadium at an upcoming San Francisco 49ers game," Schweighofer-Jones said. "We're going to get this message out in traditional and untraditional ways." The ads -- described as "edgy in tonality, very in-your-face" -- will refer execs and developers to webvolutionaries.com, the front porch of a revamped borland.com site that will highlight the victories, challenges, technologies, and tools of the webvolution.