Part 2
IV. MARKETS, CUSTOMERS & COMPETITORS
A. Overview of Markets
JDSU has competed in three major market areas, but only one of these - telecommunications components - is the primary focus of JDSU. Although all three are briefly addressed below, the vast majority of this report addresses only telecommunications:
(1) Laser Subsystems - This was Uniphase's original business and, until 1994, its primary business. JDSU sells a variety of lasers that are used in many different industries, including biotechnology, semiconductor, consumer electronics and industrial process control. This industry is considered mature, and is expected to grow at only 15% for the next few years. In the most recent quarter, this market represented only 15% of Uniphase's revenues.
(2) Semiconductor Equipment - until recently, JDSU sold a laser imaging system for examining defects in semiconductors, known as Ultrapointe systems. JDSU recently sold this subsidiary, and thus this will no longer be a source of revenue (or losses) going forward.
(3) Telecommunications Components - this is THE area of growth in JDSU, and is the primary focus of this report. This market generally includes not only telecom equipment companies but cable companies as well. JDSU, however, has confusingly placed cable in a separate "transmission and testing" segment. Over the past quarter, telecom represented 59% of revenues, and cable represented 26% of revenues.
B. Discussion of the Major Fiber Optics Markets
Both the analysts and JDSU's CEO (in the conference call) generally break the fiber optics market into four segments, each of which has its own unique requirements, growth patterns, and customers. This categorization is essentially based on where the fiber is deployed:
(1) Terrestrial (Long Haul) - this is probably what you think of when you picture DWDM. Fibers are being strung long distances, from point A to point B, and DWDM and EDFAs are being deployed to increase bandwidth. Demand in this market segment is extremely strong. CEO noted in the conference call that they were seeing a continued progression towards higher channel DWDM systems, which has resulted in greater demand for JDSU's more advanced products.
(2) Submarine - conceptually, this is no different than the terrestrial market. Fiber is being strung along the ocean floor to provide intercontinental fiber networks, and DWDM is being used to increase bandwidth on those networks. In practice, however, the requirements for submarine use are far more demanding than those of terrestrial, primarily because of reliability. Because it typically is not easy to search thousands of miles of open sea and then descend to the depths of the ocean floor to replace a small component, the customers demand that the components last at least 100 years without failure. Because of this, submarine products can cost up to twice as much as their terrestrial counterparts. As with terrestrial, the CEO noted a progression towards higher channel systems in this market. In the last quarter, submarine sales comprised 12% of pre-merger revenue, with that percentage expected to rise to 20% in the future.
(3) Cable - I didn't understand this at first, but it turns out that the cable companies are spending a lot of money replacing their cable with fiber. This is because they intend to deliver a lot more services through the cable (such as internet access, phone services, video on demand), and these are going to require bandwidth in both directions. (Ordinary cable doesn't really offer bandwidth for information leaving the home, as opposed to entering the home). So they are requiring many of the components that JDSU sells. In the conference call, CEO stated that cable had "very strong growth" over the past quarter, and was a "very strong player" in the company's future growth. As mentioned above, cable accounted for roughly 26% of pre-merger revenues.
(4) Metro - This area is still in its infancy, but the expectation is that metropolitan areas will be wired with fiber in the near future, and that DWDM will be a prominent part of these regional networks. Many of the questions on the conference call dealt with speculation as to when this area would "take off." CEO predicted that it "would hit" in 2001, although all indications are that this was a conservative estimation. CEO noted that at the recent SuperComm trade show, there were more than 30 start-ups displaying new devices for the metro market, most of which contained JDSU products. Note that EDFAs should not play a large role in the metro market, because amplification is only needed when signals are travelling more than 100 miles or so.
Because the metro market has not reached critical mass, it is unclear exactly how big the opportunity will be in this area. Everyone is in agreement, however, that it will be big. According to the conference call, estimates range from a low of 70% of the long-haul market to a high of three times the long-haul market.
C. Customers
JDSU's customers are generally equipment manufacturers such as Lucent and Nortel. They vary, however, depending on the specific market. Moreover, because of the breadth of JDSU's product range (and the varying integration of its customers), a number of customers in one area are competitors in another area.
Customers for telecommunication and cable television components include: Ciena, Northern Telecom, Lasertron, Marconi, Lucent Technologies, Alcatel, Ericsson, Harmonic Lightwaves, KDD (Fujitsu), Ortel, Pirelli, Siemens, Synchronous.
Customers for cable systems include: General Instruments, Scientific Atlanta, Philips Broadband, Silicon Valley Communications.
Customers for commercial lasers include: Applied Bio (Perkin Elmer), Coulter, KLA-Tencor, Kodak, Xerox.
The above customer list was drafted for Uniphase only. I have not seen any filings for JDS Fitel, but news reports and analyst reports indicate that the two companies had very similar customer lists.
JDSU's largest customers are Lucent and Nortel. On a combined post-merger basis, sales to Lucent constituted 17% of revenues in the past quarter, and 13% for the year. Sales to Nortel constituted 10% of revenues for the year. No other customers accounted for more than 10% of combined revenues for either the quarter or the year.
D. Competitors
JDSU's competitors vary depending on the specific product category. The competition in each area is relatively small. The most significant competitors are probably SDL Inc. and E-Tek Corporation. JDSU also faces competition from vertically integrated equipment manufacturers, such as Lucent and Nortel, that have the ability to manufacture components internally.
Competitors in the laser market include: Alcatel, E-tek, Fujitsu, Lucent Technologies, Nortel, Ortel, SDL Inc., Siemens, Sumitomo.
Competitors in the modulator market include: Pirelli, Lucent Technologies, SDL, Kyocera, Sumitomo.
Competitors in the Bragg grating market include: Lucent Technologies, E-Tek, Corning
Competitors in Erbium Doped Fiber Amplifiers include: Pirelli, Corning, Lucent, Ortel, Nortel.
Competitors in the CATV market include: AEL, Harmonic Lightwaves, Silicon Valley Communications, Ortel, Synchronous Communications, CFX Communications, Radiant Communications.
Perhaps the most intimidating of these competitors are the vertically integrated equipment manufacturers, since these companies are JDSU's customers as well. In theory, there is nothing keeping Lucent, for example, from completely cutting off its business and doing everything in-house. In practice, however, all indications are that the reverse is happening. Analysts have been repeatedly noting a trend towards increasing outsourcing by vertically integrated "competitors" thus favoring suppliers who can offer one-stop shopping and reliable components.
Evidence of this trend was given in the recent conference call, where CEO noted that previous estimates for 1999 were for a DWDM market of $3 billion, of which 70% would be from internal sources and 30% would be from merchants such as JDSU. In fact, however, not only is the market twice as big (now estimated at $5.5 billion), but it is split 50/50 between internal and merchant sources. Moreover, analysts are now predicting a market in 2003 of $21.3 billion(!), of which only 30% will be internal and 70% will be captured by merchants such as JDSU.
JDSU is seeking to actively push this trend, having publicly stated that its recent secondary public offering (which raised $___ million) was in part to allow it to provide an "exit source for vertically integrated companies that want to outsource manufacturing." In other words, look for JDSU to buy out the fiber optics components divisions of a number of these companies.
None of JDSU's "merchant" competitors has its breadth of product lines, and thus none can offer systems manufacturers the "one-stop shopping" that JDSU offers. There is a trend towards consolidation in the industry, but no company appears to be focused enough or fast enough to even keep up with JDSU, let alone gain any ground.
A good example of this is SDL, Inc., a company that manufactures a wide variety of lasers. SDL appears to be quite competitive in the 980nm pump laser market, and recently acquired a company named Integrated Optical Components, Ltd., which specializes in external modulators. At the same time, however, SDL continues to focus much of its activity on different lasers for non-telecom applications, such as printing, medicine, etc. By spreading itself thin, and by not growing quickly to expand its product line, SDL is consigning itself to the role of niche player in the industry.
V. BARRIERS TO ENTRY (OR, WHY JDSU WILL WIN)
A. Patents
JDSU owns or exclusively licenses at least 470 patents relating to optoelectronics and photonics. (Uniphase was reported to hold or license 421 patents, and an online search revealed at least 49 patents held by JDS Fitel.) I have not gone through any of these patents, but some reports indicate that a number of these are ground-breaking, particularly in the area of fiber Bragg gratings.
B. Top-notch Staff
There are a limited number of scientists who can perform the research, development and manufacturing necessary to compete in this field. An enormous number of these scientists work at JDSU - the reports indicate that Uniphase had 116 optical scientists before the JDS Fitel merger. JDSU's continued success relies on keeping those employees happy, but given the company's cutting-edge work, its dominance in the industry, and its stock performance, that probably is not a problem right now.
I don't know how many top-notch optics labs exist out there, but a potential competitor would have to get its scientists from somewhere. This would be difficult now, but it will get even harder as JDSU implements its announced plans to expand through further acquisitions. JDSU has not only shown a willingness to move fast, but also, like many of the internet companies today, |