Just in Time for the Holiday Online Shopping Spree, Hasbro Unveils Updated Toy Collectors Web Site
Business Wire - November 08, 1999 10:25
PAWTUCKET, R.I.--(BUSINESS WIRE)--Nov. 8, 1999--Hasbro, Inc. (NYSE:HAS) has updated its HasbroCollectors.com web site, a leading online resource for toy collectors. Originally launched last November for the millions of households devoted to toy collecting, the updated site offers new products (many of which can only be found at the site), navigation ease, rapid loading, improved graphics and state-of the-art transaction security, just as online holiday `99 shopping begins to surge.
"The holidays are an ideal time for collectors to add new and difficult-to-find action figures, games and die-cast vehicles to their collections," said HasbroCollectors.com's Andrew Bendheim. "Consumers who visit HasbroCollectors.com will find a graphically pleasing and easy-to-navigate site with detailed information about some very unique Hasbro collectibles, and collecting in general, and an online store at which they can shop with complete confidence."
Product Highlights
"The updated site showcases our wide assortment of collectible brands and products," adds Bendheim. "We lead-off this fall's new product roster with a two-pack of home run kings Mark McGwire and Sammy Sosa Starting Lineup(R) brand action figures ($49.99), plus four new Universal Studios Monsters ($19.99-$24.99) especially offered for film buffs. These collectible figures are part of a wide array of over 15 brands and 80 products available at HasbroCollectors.com for the holidays, many of which are exclusive to our site, and whose every detail can be easily viewed."
In addition to its Starting Lineup(R) and Universal Studios Monsters, HasbroCollectors.com offers new Winner's Circle(R) NASCAR(R) offerings for racing fans; a re-release of a classic G.I. Joe(R) to celebrate the collectible action figure's 35th anniversary; hard-to-obtain Japanese-packaged Beast Wars(R) Transformers(TM); and limited edition Batman(TM), Superman(TM) and DC Comics heroes. Web site visitors will also find products from such popular brands as Monopoly(R), Tonka(R), Jurassic Park(TM), and My Little Pony(R).
Site Highlights
The site is a treasure trove of information about collecting and collectibles. Sections such as the "Basics of Collecting" and "Newsgroups and Communities" help consumers start their collections and link them to other helpful sites. Visitors can also email questions or check out the "FAQ" area for answers on hot collecting topics.
Consumers can register at HasbroCollectors.com to receive updates on the latest collectibles and related news, as well as "Coming Soon" announcements on what products will be offered in the near future.
A link to "Acme City" focuses on the entertainment community, and helps collectors expand their knowledge about entertainment properties connected with the toys, leads them to collector fan sites, and allows collectors to create their own sites.
The site also includes all the relevant privacy features to help collectors and parents who want to purchase online. There's also an "Online Auction" link that allows collectors to conduct research on availability and value, or to buy or sell items.
HasbroCollectors.com is a leading online resource for toy collectors. Developed for the millions of toy collecting households, the comprehensive site provides collectors with regularly updated information about toy collecting and Hasbro's collectible brands, and an online store offering exclusive and difficult-to-find items. For more information, visit www.HasbroCollectors.com.
Hasbro is a worldwide leader in the children's and family leisure time and entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, KENNER, TONKA, ODDZON, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, HASBRO INTERACTIVE, MICROPROSE, GALOOB and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
Batman(TM)and all related characters, names and indicia are trademarks of DC Comics(c)1999. Trademark &(c)1999 Warner Bros.
Major League Baseball trademarks and copyrights are used with the permission of Major League Baseball Properties, Inc.
Officially licensed by Major League Baseball Players Association. (c)MLBPA.
In late 1996, Hasbro entered into an extensive business alliance with Action Performance Companies, the leader in motor sports related merchandise and licensed consumer product marketing. Hasbro and Action have combined expertise, resulting in Hasbro's Winner's Circle die-cast line as well as other toys, games and puzzles. Through this relationship with Action Performance, Hasbro has agreements with top drivers such as Jeff Gordon, Dale Earnhardt, Dale Earnhardt Jr., Dale Jarrett, Bobby Labonte, Rusty Wallace, John Force, Jeremy Mayfield and more.
CONTACT: Agnew, Carter, MS&L
Liza Carter
Lcc@acm-pr.com
617/437-7722x258
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