To: Investor Clouseau who wrote (22 ) 11/10/1999 1:29:00 PM From: Investor Clouseau Respond to of 76
(COMTEX) B: FASHIONMALL.COM AGGRESSIVELY RAMPS SALES TEAM; SALES TEAM B: FASHIONMALL.COM AGGRESSIVELY RAMPS SALES TEAM; SALES TEAM MORE THAN TRIPLES IN SIZE NEW YORK, Nov 10, 1999 /PRNewswire via COMTEX/ -- fashionmall.com, Inc. (Nasdaq: FASH) reported that it has added five new account executives over the past thirty days in a dedicated effort to build its in-house sales team which now totals seven. The new additions to the sales staff will focus on expanding the number of tenants in the sportswear, bridal, beauty, footwear and accessory categories. The expanded sales team gives fashionmall.com added manpower to further develop the Company's client base. "Our goal is to capture the maximum number of fashion related retailers, manufacturers and catalogers that are looking to increase traffic to their websites," said fashionmall.com CEO Ben Narasin. The fashionmall.com site (http://www.fashionmall.com) generates revenue by selling traffic, space and advertising to tenants and from transaction fees on sales. Fashionmall.com plans to aggressively expand its sportswear, bridal and beauty categories while continuing to focus on its core fashion offerings. Narasin added, "Our sales team is the backbone of our organization and by more than tripling the size of the team, we position ourselves to take advantage of vendors growing demand for targeted traffic and increased exposure for their on-line efforts." fashionmall.com, Inc. operates fashionmall.com (http://www.fashionmall.com) a vertical fashion portal established in 1994 that combines an on-line shopping mall with fashion content to provide a centralized site for manufacturers, retailers, magazines and catalogs to advertise, display and sell their products. The company also operates Outletmall.com (http://www.outletmall.com), an on-line off-price fashion site offering name brand designer merchandise at discounts of 25%-75% off retail. Statements in this press release other than statements of historical fact are "forward-looking statements." Such statements are subject to certain risks and uncertainties, identified from time to time in the Company's filings with the Securities and Exchange Commission that could cause actual results to differ materially from any forward-looking statements. These forward-looking statements represent the Company's judgment as of the date of the release. The Company disclaims, however, any interest or obligations to update these forward-looking statements. SOURCE fashionmall.com, Inc. (C) 1999 PR Newswire. All rights reserved. prnewswire.com -0- CONTACT: Laurel Imig of fashionmall.com, Inc., 212-891-4226, info@fashionmall.com WEB PAGE: fashionmall.com GEOGRAPHY: New York INDUSTRY CODE: REA MLM *** end of story ***