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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Goutam who wrote (79159)	11/9/1999 9:32:00 PM
From: Goutam	Respond to of 1572904

Another step in the right direction towards DDR SDRAM proliferation - electronicnews.com ___________ Micron DDR benchmarking takes case to OEMs Nov 09, 1999 --- Micron Technology Inc. said today that its internally developed Double Data Rate (DDR) SDRAM demonstration platform has performed well in performance benchmark testing over "other high-bandwidth solutions" (read: Rambus). Micron's disclosure continues a quiet campaign waged by DRAM makers to convert PC OEM plans to DDR SDRAM and force Intel to abandon Rambus. With the PCs consuming roughly 80 percent of all DRAM chips, what PC OEMS determine should go into their boxes will affect the entire industry. According to Jim Handy, Dataquest's prinicipal memory analyst, Intel pulls these strings. What Intel says typically goes, and when Intel backed Rambus, RDRAM went from a good technology with low hope in the marketplace to the technology likely to go anywhere. But, Rambus requires a larger die size and new production equipment, results in higher costs and currently involves lower yields, not to mention the royalties incurred for every chip sold. DRAM vendors have turned to standard-based memory as an alternative. However, Intel's positioning alongside Rambus means the Advanced Memory International, Inc. (AMII), an association recently formed to promote standards-based memory developments, and its members such as Micron, face the tough job of swaying Intel toward DDR SDRAM. By convincing OEMs of DDR SDRAMs value, AMII and its members hope to influence Intel's position. ... More ... electronicnews.com ___________ Goutama