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Technology Stocks : INPR - Inprise to Borland (BORL) -- Ignore unavailable to you. Want to Upgrade?

To: David R who wrote (3393)	11/10/1999 1:14:00 PM
From: David R	Read Replies (2) \| Respond to of 5102

The problem is that the entire theme is trite "In the early days, ... Only one of these factions, the 'Webvolutionaries' will survive. Excuse my while I gag. Webvolution is hard to say. Webolution would have worked better (but the campaign would have still been silly. Three years ago, an internet campaign with a sizzling web page would have been perceived as cool. The INPR page is neither sizzling (it might have been 3 years ago), nor cool. It is silly. But it does illustrates one important point: when it comes to the net, INPR is a few years behind the curve. The add campaign totally misses the target market. Perhaps such a campaign could work when marketing to avg consumers, but INPR sells to technology savvy developers. Silly and meaningless ad campaigns do not sell application platforms that cost 10's of thousands of dollars.