To: Benny-Rubin who wrote (211 ) 11/10/1999 3:19:00 PM From: Dave Gore Read Replies (2) | Respond to of 334
(COMTEX) B: J-BIRD MUSIC GROUP LTD ANNOUNCES JOINT VENTURE WITH THE I B: J-BIRD MUSIC GROUP LTD ANNOUNCES JOINT VENTURE WITH THE INTERNET MARKETING CONSORTIUM (IMC) OVER 250 MILLION WEB HITS PER MONTH BRING Critical Mass to J-Bird's Marketing and Sales Strategy for Y2K WILTON, Conn., Nov 10, 1999 /PRNewswire via COMTEX/ -- J-Bird Records (OTC Bulletin Board: JBRD), announced today an exclusive joint venture agreement with the Internet Marketing Consortium. The Internet Marketing Consortium (IMC) is an association of leading web sites that receive up to 250 million hits per month. The joint venture will allow J-Bird to mass market its proprietary ownership of over 300 artists and 3000 song titles through alternative distribution and advertising opportunities with IMC. "This joint venture will enable J-Bird to reach previously untapped mass markets in which to sell our proprietary musical content," said Jay Barbieri President & CEO J-Bird Music Group LTD. "The philosophy of generating sales through these alternative markets will make this one of the most critical deals and ventures in the music and Internet industries. J-Bird will now cover the spectrum from e-commerce distribution to traditional brick and mortar distribution and alternative retail and Internet distribution." J-Bird and IMC combined are now poised to become the definitive on line and off line source for new musical content. J-Bird Records was launched as the music industry's first WWW recording label (http://www.jbirdrecords.com) and was founded by Barbieri in October 1996. J-Bird sets itself apart from web-only businesses and conventional record labels by successfully blending traditional brick and mortar distribution through the Navarre Corp, with the sizzle and growth of Internet visibility and distribution. Acts that now call J-Bird their home include multi-platinum rocker Billy Squier, John Entwistle of the WHO, vocal sensations Rockapella, The Guess Who, Harlem Gospel Choir, Duke Ellington, Bing Crosby and original founding member of The Stray Cats, Lee Rocker. Cable Print Network Marketing (CPNM) has been retained by the joint venture (name forthcoming) as its Public Relations Firm. CPNM is a 70-year-old multimedia company that has marketing agreements and joint ventures with over 400 companies. CPNM has a dominant position online through its Internet Marketing Consortium, which markets products, services and web sites over the Internet. SOURCE J-Bird Music Group LTD (C) 1999 PR Newswire. All rights reserved. prnewswire.com -0- CONTACT: Asa Fish of J-Bird Records, 203-761-9393, ext. 207, afish@jbirdrecords.com; or Beryl Wolk of IMC, 215-887-5700, ext. 107