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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?

To: Uncle Frank who wrote (10092)	11/11/1999 12:35:00 AM
From: Mike Buckley	Read Replies (1) \| Respond to of 54805

"Qualcomm in Our Trucks" Since LindyBill likes to kid me about the fact that I've never owned a cell phone, I've got a cute Qualcomm story for you. Tomorrow morning (Thursday) there will be a crane sitting at a project site so we can lift 20 rolls of carpet, each weighing about 1500 pounds, off a truck and into an opening of the fourth floor of a commercial office building. The carpet was picked up late yesterday in Georgia and was on its way to my warehouse in a suburb of Washington, DC, where we needed to off-load it as the final preparation before taking it to the project site tomorrow. Because it's not possible to arrange for a crane and operator at the last minute, this has been planned well in advance. The carpet simply HAD to get to my warehouse in time so we can use the crane at the scheduled time. To make sure that happened, I called the trucking company the carpet mill hired to transport the carpet. The dispatcher listened patiently as I explained the importance of knowing approximately when to expect the truck to arrive at the warehouse. I was willing to have someone stay late to receive the goods if necessary, but I needed to plan ahead. So I asked the dispatcher if there was any way to get in touch with the truck driver or if he anticipated the driver calling in. The idea was to get an idea of where the truck was and when it might arrive. In a nonchalant tone, the guy said, "No problem. We've got Qualcomm in our trucks." I said, "Qualcomm? Do you use OmniTrack?" "How do you know about OmniTrack?" "Oh, I've heard of it." --Mike Buckley