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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: Paul McWhinnie who wrote (26265)	11/11/1999 9:33:00 AM
From: vagabond	Respond to of 108040

Here's the text of that MWAR news... ================= Thursday November 11, 8:33 am Eastern Time Company Press Release Microware Systems Corporation Announces Digital Broadcast Standard Implementation for Digital Television Applications Microware's DAVID (Digital Audio Video Interactive Decoder) Capabilities Extended to Further Support the Advanced Digital Television Market DES MOINES, Iowa--(BUSINESS WIRE)--Nov. 11, 1999-- Microware Systems Corporation (Nasdaq:MWAR - news) today announced the availability of software support packages for the DVB (Digital Video Broadcast) and ATSC (Advanced Television Systems Committee) standards for its DAVID system software. Based on Microware's OS-9 real-time operating system (RTOS), DAVID is designed for a broad range of multimedia applications including digital televisions, set-top-boxes, and digital entertainment terminals. The integration of DVB and ATSC standards into DAVID augments a complete support infrastructure for next-generation digital broadcast applications. ''The addition of the DVB and ATSC packages to our DAVID system software is a further example of our commitment to addressing digital television standards and our continued focus on the digital TV market,'' said Larry French, vice president of digital technology at Microware. ''The estimated worldwide market size for digital television devices is more than one billion units during the next ten years. This type of advanced, high-functionality software will play a larger part of these end products, and manufacturers require proven, cost-effective and flexible solutions. DAVID's track record, flexibility, and the addition of DVB and ATSC standards makes it the most comprehensive digital television solution on the market.'' Currently, Microware's DAVID is deployed in more than 500,000 set-top-boxes around the world. A DAVID deployment by Hongkong Telecom remains the industry's largest deployment of Java(TM) in a consumer device. The implementation of DVB and ATSC standards into the DAVID environment comes as broadcasters and device manufacturers race to upgrade their digital video offerings. Microware's DAVID is an open operating system environment for digital devices and can be used in cable television, switched telephony and wireless networks. DAVID has been licensed by more than 25 leading manufacturers for implementation in their DTV set-top decoders, or digital entertainment terminals. Microware's DAVID is the first digital television solution to offer major enhancements to the growing DTV market including: Java(TM) compatibility, Internet access through Web browsing, electronic mail, and digital broadcast standards compliance. In the U.S., the Federal Communications Commission has mandated an end to analog NTSC broadcasts in 2006. Every digital television device, whether it is a digital television or a converter box that displays digital signals on analog television sets will require the technology available in Microware's DAVID software package to tune, receive and display digital broadcast signals. ''Manufacturers are looking for proven solutions to reduce the risk for high dollar projects. Microware's software solutions are currently used in more than one million digital television devices,'' added French. ''Years of work and software refinements provide developers who choose DAVID with a clear advantage. Few manufacturers can afford to invest the development hours and risks associated to build video software that is robust and compliant with digital broadcast standards. DAVID is the smart choice for future digital devices.'' ''Clearly the most rapid and cost effective approach to digital television application development is via DAVID,'' added French. ''Microware's leadership in providing and enhancing this solution remains unmatched in the industry. Developing software for new digital broadcast devices will require a major technology shift for digital developers and implementers. Collectively, Microware's software and extensive consulting services help manufacturers reduce development time while providing solid market advantages.'' More information regarding Microware's DAVID and DVB and ATSC standard implementation can be found at: microware.com ProductsServices/Technologies/Operating_Systems/DAVID-DBE/david-dbe. html Microware Systems Corporation Microware (Nasdaq:MWAR - news) is the technical leader in real-time operating system (RTOS) software for embedded systems. Microware's OS-9 is the fundamental control program managing critical microprocessor functions. Microware's leadership with OS-9, leading components, development tools, support and consulting has been implemented in millions of high tech applications including consumer devices, factory automation, wireless products, medical instrumentation, digital television/digital video and multimedia devices. Headquartered in Des Moines, Iowa, Microware was founded in 1977, and has technology and sales offices throughout the United States and in England, France, Germany, and Japan. Microware, the Microware logo, OS-9 and DAVID are registered trademarks of Microware Systems Corporation. For more information on Microware's products, visit www.microware.com; send e-mail to info@microware.com; or call 1-800-475-9000 or 515-223-8000. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All other marks are trademarks or registered trademarks of their respective holders. -------------------------------------------------------------------------------- Contact: Microware Systems Corporation, Des Moines Craig Olson (515) 327-2444 craigo@microware.com