To: LABMAN who wrote (2840 ) 11/11/1999 12:11:00 PM From: SIer formerly known as Joe B. Read Replies (2) | Respond to of 3243
Cybersurf Corp. -- Lipton To Be Distributor for 3web Launch in Toronto Business Editors CALGARY, Alberta--(BUSINESS WIRE)--Nov. 11, 1999--(ASE:CY) Cybersurf Corp. is pleased to announce that Lipton, a division of Unilever Canada Inc., will be distributing a minimum of 250 000 3web software CDs to the public in the greater Toronto area. End-of-aisle displays will be set up in participating Dominion stores in Toronto starting November 13, 1999. Lipton has also noted the value of the 3web advertising model, and has purchased advertising space for three of their own products on the 3web Network. "Our debut in Toronto marks a major milestone in the rapid expansion of the 3web Network across Canada, and we are pleased to have the support of Lipton/Unilever to facilitate the launch of 3web in Toronto," says Paul Mercia, President and Chief Executive Officer of Cybersurf Corp. "Cybersurf continues to establish partnerships to facilitate the distribution of 3web in each of our new markets, as we did with Husky/Mohawk when 3web debuted in Edmonton." About 3web 3web is a proprietary software application that was developed by Cybersurf Interactive Media, a division of Cybersurf Corp. It offers users a powerful and secure portal to anywhere on the World Wide Web, as well as E-mail and E-commerce functionality. The 3web Network is supported by commercial advertising and E-commerce initiatives and is totally free to the user. Cybersurf's proprietary 3web advertisement-supported approach is unique in Canada bringing highly targeted, demographically-specific advertising to the user's desktop. Traditional portals provide advertising via banner ads on web pages, making it easy to click the ad away. 3web's portal operates independently of any Web browser and can never be hidden or disabled. No matter where the user travels on the Internet, 3web's advertising is always visible. It is because of this feature that advertisers on the 3web Network can be guaranteed exact impressions and can target specific demographic profiles. To view examples of 3web in context with Netscape's browser, simply visit www.3web.net/screenshots. If you wish to have a better understanding of Cybersurf's proprietary technology, and of the 3web Network's intelligent advertising capabilities, visit www.3web.net/overview to download the full 3web interactive overview (56MB). The Alberta Stock Exchange has neither approved nor disapproved of the information contained herein. Directors: Gordon Anderson; George Gonzo; William T Hammett; Lorne H Jacobson; Paul Mercia; James R Milliken; Stephen P Monk --30--jlm/in* CONTACT: Cybersurf Corporation Jillian Reashor, 403/777-2000, ext. 262 www.cybersurf.net www.3web.net Email: info@cybersurf.net KEYWORD: INTERNATIONAL CANADA INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com *** end of story ***