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To: Peter V who wrote (47520)11/11/1999 1:44:00 PM
From: Stoctrash  Read Replies (1) | Respond to of 50808
 
while were OT...
check out this...not just rednecks anymore:0)
dailynews.yahoo.com

Fox, NBC, Turner Acquire Rights to NASCAR
NEW YORK (Reuters) - NASCAR has cashed in on its soaring popularity by agreeing to lucrative broadcast deals with NBC, Fox and Turner Sports.

NASCAR has called a news conference for Thursday afternoon to announce details of its new broadcast deal and various published reports say that NASCAR has agreed to six-year deals worth a combined $400 million per year, about four times what the stock car organization receives under its current agreement.

The deal marks the first time that NASCAR, which has seen its television ratings increase in recent years while other sports have declined, has sold television rights as a unit. Previous deals were signed by the racetracks.

USA Today and the New York Times reported that beginning in 2001, Fox will air the first 18 weeks of the NASCAR season on its main broadcast outlet and on cable partners Fox Sports Net and Fx.