To: blankmind who wrote (1 ) 11/12/1999 6:03:00 PM From: blankmind Read Replies (1) | Respond to of 85
Ebookers' $61.2m IPO hits Neuer Markt Shares leap in Germany after soaring on Nasdaq By Liza Roberts, CBS MarketWatch Last Update: 12:14 PM ET Nov 12, 1999 NewsWatch LONDON (CBS.MW) -- Europe's version of Expedia hit Frankfurt's Neuer Markt Friday, as the $61.2 million initial public offering of shares in the Ebookers.com PLC gained almost 50 percent after the start of trading. The jump to 26 euros a share on the Frankfurt market for high-growth companies followed an auspicious debut on New York's Nasdaq Thursday. Stock of the U.K. online travel company climbed nearly 140 percent there, before ending the day about 47 percent higher at 26 5/8. The price for the 3.4 million shares on offer was set at $18, at the top of an expected range -- valuing the company at $306.4 million. The underwriters, led by J.P. Morgan, have an option to sell up to 510,000 more shares to cover any over-allotments within 20 days. EBookers.com (EBKR: news, msgs), which focuses on the European leisure and small business customer, was launched in September by the U.K. travel agency Flightbookers PLC. It's been in business for three years as Flightbookers.com, under which name the company says it became the first fully interactive travel booking Web site on the market. EBookers.com founder and chief executive Dinesh Dhamija told CBS.MarketWatch.com he plans to use the money raised to "keep our first-mover advantage in Europe." Dhamija said the company will spend 51 percent of the IPO's proceeds on marketing -- a combination of online ads, off-line ads and public relations. About a quarter of the remaining proceeds will go toward acquisitions, and the rest will be spent on technology and infrastructure. Dhamija said Ebookers.com is looking to buy travel service companies in Scandinavia, Spain, Italy, Ireland, Switzerland and the Benelux region. "We need local content, we need negotiated fares in each country," Dhamija said. Ebookers also wants to ensure that it's complying with the different customer protection laws in each country, and that customers are being served in their native language, he said. J.P. Morgan acted as global coordinator for the offering, with Commerzbank, Salomon Smith Barney and SG Cowen serving as co-lead managers. Liza Roberts is a reporter for CBS MarketWatch in London.